Online marketing is more important now in 2017 than ever before, yes this is said every year but the cliche reflects the raw truth. Software continues to eat the world and digital natives are representing an even greater portion of your market. Follow these top 15 online marketing influencers, stay on top of the latest marketing trends and start implementing the best strategies for your business.
Who is Neil Patel?
Neil’s a digital marketing savant and agency CEO. He’s been helping fortune 500 and small businesses alike connect online since he was 16. After being burned by a traditional marketing firm he decided to take it upon himself to become one of the world’s leading online marketing gurus. Since then he’s been listed as the #1 marketer in the world by Entrepreneur Magazine. He’s started 4 multi-millionaire businesses and has partnered with top companies like Google, Viacom, and General Motors. He’s a wizard and loves helping small businesses improve their online marketing.
Most popular articles by Neil Patel
This Is What I Watch On TV To Become A Better Entrepreneur
TV is just a simulation of what’s currently going on in the world. You can watch it to veg out, but it’s also one of the top tools at your disposal to deconstructing the psychology of the global market.
33 Things to Learn from 33 Top Marketing Blogs
Neil’s curation of where to find incredible marketing insights from his preferred sources.
The Advanced Guide To SEO
Not for beginners, but an easy to follow well designed guide to over performing SEO.
The Ultimate Guide to Writing Blog Posts That Rank in Google’s Top 10
Another guide to boosting the page ranking on your next blog post.
You Just Published A Blog Post Here Are The 14 Things You Need To Do Next
An excellent follow up to the previous article to get even more out of your blogging.
Who is Brian Dean?
Brian is the Founder of Backlinko and a formative SEO expert. Brian specialises in traffic strategies for entrepreneurs and marketing pros. Since February of 2010, he’s been building his business while traveling the globe. Follow Brian’s advice to master the art of Backlinking.
Most popular articles from Brian Dean
The Definitive Guide to Keyword Research (Updated)
Brian’s latest guide to understanding how keywords function and how to use them best in 2017.
How to Get 260.7% More Organic Traffic In 14 Days (New Strategy + Case Study)
Brian shares a ridiculously obvious secret to grabbing a free uptick in traffic with this case study.
17 Untapped Backlink Sources (Updated)
He’s the backlink expert for a reason, here’s his kungfu style tips that you won’t find anywhere else.
Google’s 200 Ranking Factors: The Complete List
If you’re a nerd for Google rankings and just need to understand why you’re getting the results you are (for better or worse) check out this exhaustive list from Brian.
On-Page SEO: Anatomy of a Perfectly Optimized Page (2016 Update)
Warning: These are not your grandpa’s SEO tips.
Who is Matthew Barby?
Matthew Barby is the Global Head of Growth and SEO at HubSpot, award winning blogger, speaker, startup advisor and lecturer. Hubspot in case you’ve been under a rock for the since 2006, is the top online marketing platform for CRM. Matthew offers his expertise on SEO and growth through his blog, speaking, and consulting services.
Most popular articles by Matthew Barby
Not all SEO tip lists are created equal, Matthew’s actually gets you results.
How to grow your social following when you don’t already have an established brands or other developed channels to piggyback off of.
Matthew harnesses the insights from a ridiculous amount of data to give you the definitive answer to being number one on Google.
A master class on increasing signups to your list and keeping them.
Matthew shares a devious technique to maximize your campaigns with data from online communities.
Who is Mari Smith?
Mari Smith, she’s been called “The Queen of Facebook,” and her expertise makes her worthy of the title. She a leading advocate and teacher for small businesses looking to get the most out of their social and online game. She’s been on the scene for over a decade and has a track record to match. If you’re a small business owner or not sure what to do with Facebook for your business, follow Mari for the best tips.
Most popular articles from Mari Smith
She’s the Queen of Facebook, learn how she earned the throne.
How to keep Facebook integrated with the rest of your social marketing routine.
Other Facebook marketers are crushing it with these tools, step up to the competition.
The latest in Facebook’s marketing innovations and how to use it for your business.
Don’t lose out on valuable Facebook revenues during the last quarter of the year.
Who is Rand Fishkin?
Rand Fishkin is the founder of Moz, a SAAS company for SEO and marketing experts. He is a serial entrepreneur, serial traveler, and serial blogger! He still blogs from Moz.com and regularly hosts his whiteboard Fridays from there as well. The internet you use today would not be close to the place it is without Rand’s contributions.
Most popular articles from Rand Fishkin
Rand understands that creativity is powerful, especially in online content. Check out these brilliant ads before you craft your own.
Rand’s values and zeal for building an authentic start-up, explored.
Check out this Whiteboard Friday edition that breaks down how to put SEO companies to the test.
Another Whiteboard Friday, this one with Rand’s take on creating your own SEO strategy for 2017.
Be loved by audiences everywhere at your next presentation, Tech / Marketing people take note!
Who is Pam Moore?
Pam Moore is one of the most influential voices on social media today, she’s the founder of Marketing Nutz a full service agency, a keynote speaker, and consultant to Fortune 50 brands. She describes herself as 50% marketing 50% geek, and her content speaks to her dynamism.
Most popular articles from Pam Moore
Pam’s wisdom on how to build real relationships on social.
7 Top Personal Branding Goals To Develop Your Social Brand Strategy
A short to the point podcast focusing on how to develop your social brand.
More thought leadership, less self-promotion and still build your following.
How to be a real person again online, but be optimized for success like a superhuman.
Pam’s thoughts on carving out time to have the business and life you’ve been dreaming of.
Who is Melinda Emerson?
Melinda Emerson was rated the #1 Influential Woman Entrepreneur. That accolade should be enough for you to understand why you need to follow her, but she’s also a columnist for the New York Times focusing on her favourite topic of small business. And the icing on the cake, if you needed any, is that she’s the host of #SmallBizChat the longest running live twitter chat for small businesses owners.
Most popular articles from Melinda Emerson
Pure inspiration in the form of a conversation between Melinda and AndyM.
Key advice on how to keep your small business profitable and running smooth.
Don’t lose the forest for the trees, keep a lock on finances in your small business.
10 Ways to Grow Your Small Business With Instagram
Melinda’s take on engaging with Instagram.
Tackle fear and don’t let it stop you from conquering the world..err starting that new business.
Who is Tamar Weinberg?
Tamar Weinberg is an out of the box thinker, and maverick when it’s comes to the digital marketing world. She was an early hire to Mashable and was instrumental in the company’s growth, she then brought her skillset over to Namecheap’s social and sales efforts. Customer relations is her game and she does it with strategy and smart technology.
Most popular articles by Tamar Weinberg
A counterintuitive take on how influence isn’t the superpower you may think it is.
Why you should take a receptive and inviting stance towards your social media usage.
An analysis of how social impacts net sales at brick and mortars with proper tracking.
How to be real and stop measuring, especially where it doesn’t count.
The secret is efficiency, but how? Read this article.
Who is Missy Ward?
Missy Ward doesn’t mess around when it comes to Affiliate Marketing, she’s been in the game since 1999. Yes, that long. She founded Affiliate Summit Corporation on a $400 investment, now a multi-millionaire dollar holding. Her success may have to be attributed to her rock star style and undying love for AC/DC.
Most popular articles from Missy Ward
It’s all about who your influences are.
Read more about Missy’s story as she started from the bottom to the top.
Don’t let them leave your site without becoming customers first.
Innovation is right in front of you, realise how to see it.
How to be authentic and efficient on LinkedIn.
Who is Matthew Woodward?
Matthew Woodward is well known for his affiliate marketing know-how. He is an award winning business and internet marketing blogger plus he’s an international keynote speaker who teaches you how to achieve your online goals. He’s followed by 238,000 readers monthly. He writes in a step-by-step style, that’s easy to understand for newbies to the online business world.
Most popular articles from Matthew Woodward
If you’re wondering how to start a blog but don’t know where to start, done, fixed, here’s your starter kit.
More resources for the budding blogger.
Matthew breaks down his blog’s income over the last several year so you can see how the sausage gets made.
Make more money from your Amazon Affiliate site with these tips.
Matthew speaks to Ungagged and dives deep on the changing landscape of SEO and online conversion.
Who is Shelly Kramar?
Shelly Kramer is the Founder and CEO of V3*Broadsuite, an all around content and social expert with a focus on the cloud, mobile, and big data. Her firm specialises in integrated marketing for both B2B and B2C clients as well as brand strategy. Additional she’s a frequent speaker and corporate trainer for Fortune 500 firms.
Most popular articles from Shelly Kramar
Don’t slip on Mobile, it’s where your customer are. (More than PCs in 2017)
The Ins and Outs of the privacy debates on Instagram and how they effect your brand.
A deep dive on cloud and data security for the data wonks among us.
An easy-to-follow glossary of what Facebook metric really mean.
Long form content, long form content, long form content. Embrace it.
Who is Brian Solis?
Brian Solis is a disruptive technologist, speaker, and author. He’s already living in the future and helping you understand it today. His annual industry reports will give your business an edge in today’s fast evolving market place. Start with his Conversation Prism – a visual map of the social media landscape and then prepare for an immersive deep dive into his content.
Most popular articles by Brian Solis
What’s the human ability behind what’s improving our world today? Empathy.
A deep dive case study into the most disruptive innovation coming this decade.
What most people and companies miss about Influence.
Brian’s personal story of business success.
A data driven breakdown of the top 100 Blogs
Who is Chad Pollitt
Chad Pollitt is an Adjunct Professor of Internet Marketing at the Indiana University Kelley School of Business and an Adjunct Instructor of Content Marketing at the Rutgers University Business School. He’s also a former Army Commander, runs his own agency and has author several book on inbound marketing. He’s a consistent pick on top 100 influencer lists, so naturally he makes ours too.
Most popular articles by Chad Pollitt
What to look for if you’re a media buyer.
How to decide between a focus on Outbound or Inbound marketing tactics.
An analysis of what’s effective in Paid and Earned media.
Chad’s take on Content Distribution
A masterclass on Sponsored Content.
Who is Peter Shankman?
Peter Shankman is a self-described ADHD adventurer who notably founded the new media PR service HARO (help a reporter out). He’s a long time thought leader, motivator, investor, and now an advisor to NASA.
Most popular articles by Peter Shankman
Connect with real accounts not robots by acting like a real account.
How to do self-employment right. (Hint: Peter’s not actually an ahole.)
Integrate social into your life and let your networks thrive.
A very personal share from Peter.
Become self aware about where you are committing your resources to.
David Meerman Scott
Who is David Meerman Scott?
David Meerman Scott is world-known strategist who focuses on marketing and PR techniques that work for people and organisations large and small. He is an advisor to Hubspot as well as a select portfolio of other innovative companies and nonprofits including the Grateful Dead Archives. He’s authored multiple best sellers including Newsjacking which details how entrepreneurs can make the media work for them.
Most popular articles from David Meerman Scott
A treatise on Resilience and being a Top Performer no matter what.
Another easy but under the radar way to keep up in the content game.
A solid but short content strategy that can fit in your pocket.
Don’t be mystified by Mobile, it’s just marketing.
Create content that creates space, don’t just rent it.
So there you have it, our top 15 online marketing influencers in 2017. There’s a lot of marketing and general business tips you can pick up from these people. Start following their accounts, improve your marketing knowledge and start implementing the advice you receive for your business.
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