A to Z of Marketing: H = Hubspot

The A to Z of marketing is designed to give you a flavour of the multitude of components that need to be considered when marketing  a business.  This week we look at H = hubspot.

Hubspot?  What is Hubspot? Well it is actually a very natural follow on from last week’s blog about Google.  Hubspot is a company which specialises in inbound marketing – driving customers to enquire to you rather than you selling to prospects.

Hubspot offer a couple of useful free online tools which can give you an insight to how well your website is performing, from a technical perspective, and also how effective your online marketing is, in comparison to your competitors.  In effect it is a free resource to benchmark how you are performing and to highlight areas where you could improve things.

Take a look at the following:

 

These handy tools take a look at the structure of your site in the same way that Google would view it – so it looks at all the tagging, the number of incoming links of authority, the way you have titled pages and connected social media accounts and blogs.

Basically take a look at these sites and analyse your performance within a few seconds.  It may highlight a few areas that you can easily address to improve your online performance!

If you don’t know how to correct areas of concern you can subscribe to their service to help you, or any web designer/developer, search engine specialist or online marketer should be able to help you!

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Ian is the founder of Opportunity Marketing marketing, with over 18 years of experience in successfully setting up marketing departments, creating marketing strategies and implementing these strategies across a wide number of SME companies in both the B2B and B2C sectors through a variety of channels.