First of all, let us take the chance to wish everybody the warmest season’s greetings. We hope you have a great year and that next year proves to be an even more successful 12 months. Which brings us nicely onto the topic of our final blog of the year…. Time to reflect and visualise The […]
Barely a week goes by without someone enquiring about the impact of Brexit on the SME marketplace. It is quite difficult to work out exactly what impact Brexit is going to have on SMEs. But one thing is for sure, if the external environment within which we trade is going to change, then it is […]
With the year gradually drawing to a close, you can be forgiven for taking your foot off the gas when it comes to your business and looking forward to winding down during the holiday period. While we completely appreciate the need to relax and put your feet up, it’s also important that you and your […]
Let’s face it, most business owners are specialists in their field. Unless they are running a marketing agency or consultancy, marketing is unlikely to be their specialism. So, is it any wonder that business owners decide to either: not invest in marketing at all for fear of the unknown; or plough money blindly into marketing […]
When last week’s news came out that Blockbuster were launching a temporary pop-up version of their video rental store in East London to celebrate the release of Deadpool 2, we felt a collective shudder go through our bodies. We still can’t comprehend how an organisation of the size and stature of Blockbuster Video could mess […]
It sounds counter-intuitive. Surely if you want people to buy more, you have to offer them more? Well actually, research has discovered that too much choice has the opposite effect. Have you ever gone to a restaurant and looked at the menu and just felt overwhelmed at the amount of choice? Sometimes there are so […]
For many who don’t have any in-house marketing resource, don’t know where to start, or have done very little in the way of any successful marketing historically, a marketing consultant is the best place to start when looking for a marketing provider. This is purely because a marketing consultant will start with a blank sheet […]
So, you have perfected your product or service and you have a created a value proposition to a very specific target market! Now all you have to do is sell it (which will require a route to market)! Sometimes so much passion and time is spent on the first bit, it is easy to overlook […]
When it comes to your customers, can you really say you understand everything about them – from what defines them as individuals from the general populous, to what makes them tick when choosing what to buy? This process of clearly outlining and understanding customers is one that many businesses strangely overlook, and in doing so […]
Your products and services sit at the heart of your business and, in many cases, are the critical factor in whether a business succeeds or fails. This is why a great deal of care needs to be taken in not only the development of what you offer, but also the manner in which it’s communicated […]
What your business can learn from New Year rituals!December 12, 2018 - 9:44 am
Should Brexit impact how you conduct your Marketing?November 15, 2018 - 11:28 am
Don’t fall behind next year – prepare your business nowNovember 10, 2018 - 11:24 am
How to Check Whether Your Marketing Messaging is AlignedOctober 31, 2018 - 4:40 pm
Blockbuster Collapse is a Marketing Horror MovieSeptember 27, 2018 - 2:15 pm
