Entries by Ian Kirk

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Blockbuster Collapse is a Marketing Horror Movie

When last week’s news came out that Blockbuster were launching a temporary pop-up version of their video rental store in East London to celebrate the release of Deadpool 2, we felt a collective shudder go through our bodies.  We still can’t comprehend how an organisation of the size and stature of Blockbuster Video could mess […]

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If you want your prospects to buy more, offer less

It sounds counter-intuitive. Surely if you want people to buy more, you have to offer them more? Well actually, research has discovered that too much choice has the opposite effect. Have you ever gone to a restaurant and looked at the menu and just felt overwhelmed at the amount of choice? Sometimes there are so […]

How well do you really know your customers?

When it comes to your customers, can you really say you understand everything about them – from what defines them as individuals from the general populous, to what makes them tick when choosing what to buy? This process of clearly outlining and understanding customers is one that many businesses strangely overlook, and in doing so […]

Should your business still use Instagram in 2018?

In March 2016 we wrote a blog looking at ‘5 reasons your business should use Instagram’ – however since then a lot has changed and some of the reasons we championed the social network no longer exist. For example, we were huge fans of the level of organic reach posts received, however this is no […]