Marketing, as a discipline, follows a very logical and structured process. If you have ever studied marketing at any level, you will be familiar with the 7 P’s, a SWOT Analysis and positioning matrices. However, one area, which always seems to draw a blank expression when asked about is a PEST analysis. A PEST analysis, […]
Whatever anyone says, Marketing is merely a process. It is not a dark art, and anyone pretending that there is a “secret marketing formula” for success, is talking cobblers. Marketing is actually a very logical process. You are simply creating a defined product and service for a defined audience and then putting the mechanisms in […]
In any sound marketing strategy all roads must lead to ROI (return on investment). Otherwise what is the point of it all?
So, first things first, what actually is a marketing audit? Put simply it is a thorough review of everything that impacts upon the marketing of your business. It usually comes as a surprise to most how many different elements of your business impact upon your marketing effectiveness. Who should carry out a marketing audit? To […]
I think I speak for the vast majority when I say that we all would like our customers to be happy customers. So, what makes a customer keep coming back? What makes a customer happy? What makes a customer smile?
When is the last time you created a marketing communication for your business? It may have been a website, landing page, e-shot, social media post or a promotional campaign. The chances are it will have been in the last week or so. Now have a think about how you settled on the final design and […]
First of all, let us take the chance to wish everybody the warmest season’s greetings. We hope you have a great year and that next year proves to be an even more successful 12 months. Which brings us nicely onto the topic of our final blog of the year…. Time to reflect and visualise The […]
Barely a week goes by without someone enquiring about the impact of Brexit on the SME marketplace. It is quite difficult to work out exactly what impact Brexit is going to have on SMEs. But one thing is for sure, if the external environment within which we trade is going to change, then it is […]
With the year gradually drawing to a close, you can be forgiven for taking your foot off the gas when it comes to your business and looking forward to winding down during the holiday period. While we completely appreciate the need to relax and put your feet up, it’s also important that you and your […]
Let’s face it, most business owners are specialists in their field. Unless they are running a marketing agency or consultancy, marketing is unlikely to be their specialism. So, is it any wonder that business owners decide to either: not invest in marketing at all for fear of the unknown; or plough money blindly into marketing […]
The Big ‘Why’ in MarketingAugust 2, 2019 - 2:00 pm
Being a PEST: from convenience to conscience marketingJune 26, 2019 - 10:16 am
Why are robust processes critical to marketing success?June 14, 2019 - 10:34 am
Why ROI is key to Marketing Strategy (and how to influence it)May 15, 2019 - 2:01 pm
How to evaluate your marketing effectivelyApril 30, 2019 - 10:25 am
