Is your marketing strategy still fit for purpose? The world has changed significantly over the last 12 months. Some experts think this is an inevitable paradigm shift and things will never truly return to how they were pre-2020. But, whilst the world around you has been changing beyond recognition, has your business evolved in tandem […]
The marketplace is littered with a plethora of marketing companies. Some are very niche by the sectors they serve. Some are very specialist in the services that they offer. Many of them are more generalist marketing companies who are a “Jack of all trades”. The pandemic has had a major impact on many sectors, industries […]
We like to help businesses with a whole range of different marketing techniques. This article takes a close look at one of the oldest marketing techniques in history, and one which is never going to become outdated. Yes, your elevator pitch may change over time, but you are always going to meet people who ask […]
Doesn’t it feel that digital marketing has taken over the world? There are more niche digital marketing agencies around these days that plain old marketing agencies. The irony in it is that general marketing agencies are becoming “niche specialists” because they embrace such a wide channel base (traditional as well as digital). So, surely, if […]
Marketing ideas are plentiful. Whether you are a business owner, a marketing professional, or simply a consumer, we all have those moments of inspiration when we come up with a killer marketing idea for a company or brand or new venture. Depending on your personality type, you will either “sit on it” and it never […]
Do you have some clear marketing tactics for the next 90 days? If not, why not? The chances are if you don’t know what they are, then nothing will happen. In effect, you won’t be doing anything to proactively market your business. The net result of this is that you are unlikely to show any […]
Businesses can spend a lot of time, effort and money investing in a marketing strategy plan and yet sometimes, even though they have approached it in the right way, it can still sadly fail. This article takes a look at some of the most common reasons why a sound marketing strategy may not always reap […]
Marketing analysis is often an overlooked element in achieving marketing success. It is ridiculous if you think about it. The point of marketing is to generate a significant positive return from your investment, yet most companies don’t analyse how their marketing is performing in order to tweak and improve what they are doing. It is […]
OK, before we start, we want to just clarify this is a marketing blog. With this in mind, we want to just reiterate that these are the most useful things you could be doing right now from a marketing perspective for your business. Obviously, there are useful things that can help your family, mental and […]
Differentiation has always been pivotal to creating successful marketing strategies. If you refer back to any of our previous blogs, whether the subject is around positioning, customer behaviour, USPs or competition, differentiation always plays a crucial role. However, since we wrote our last blog article a few weeks ago, it feels as if the world […]
How to evaluate if your marketing strategy is still fit for purposeApril 1, 2021 - 1:29 pm
A guide on how to know which marketing companies to trust!January 28, 2021 - 4:52 pm
Why marketing campaigns and strategies are different yet essential for business growthDecember 2, 2020 - 6:33 pm
How do I know whether digital marketing is the right choice?October 27, 2020 - 9:17 am
How to effectively evaluate marketing ideas and spot a “dead duck”October 9, 2020 - 4:17 pm
