Strategic marketing, or marketing strategy, is a term that you may hear quite a lot, but perhaps not quite understand it fully. It is sometimes dismissed as only being of relevance to larger enterprises. But, in actual fact, strategic marketing thinking should underpin every marketing activity that an SME business undertakes. This article will explain […]
A Marketing Plan is one of the most important business tools for any company to utilise. If you are looking for funding to start up a business, a bank will want to understand your marketing plan. If you are looking for investment to take your business to the next level, and investor will want to […]
Positioning is one of the simplest marketing strategies to implement, and yet is one area that is often not even properly considered. This article takes a closer look at why you should carefully consider how your brand is to be positioned in the marketplace. The benefits of positioning The ultimate benefits of positioning your business […]
Opportunity Marketing Consultant Rachel Proctor is delivering a “measurable marketing” seminar at a forthcoming Networking and Know-how event to be staged at Irwin Mitchell on the morning of Friday 15th November. The occasion will be a growth focused event which combines: a chance to network with local business owners and managers some business and personal […]
Emerging technologies have altered marketing as we know it. Over the years, technology has played an intrinsic role in the development of marketing. As newer technologies enter the scene, marketers cannot help but push themselves to keep up so that they are speaking the language of their audience. In this article, we look at some of […]
Marketing automation is a technology that helps businesses manage marketing campaigns across a variety of channels. Not only does it help businesses save time. Automating marketing processes also contributes to successful lead generation and achieve greater ROI. In this post, we talk about B2C and B2B marketing, their key differences, and how automation can make […]
Sometimes it is hard for business owners to understand the value of utilising a marketing professional to assist them. Today we are going to look at just one area of a company’s marketing communications. We are going to look at the website and demonstrate the impact a marketing professional can have on its performance. In […]
The marketing promotion “Black Friday” has become a transatlantic marketing phenomenon. But just because something gets a lot of hype, doesn’t necessarily mean it is right for your business. In this article we take a look at the marketing monster that is Black Friday. Here we give you some ways to evaluate whether it may […]
When you think of marketing techniques for your business, if you drill all the way down, all you are really looking for is more people to buy your stuff, or the same number of people to buy more of it (or both). So how can you make that happen? What marketing techniques can you use? […]
So what is conscience marketing? Marketing, as a discipline, follows a very logical and structured process. If you have ever studied marketing at any level, you will be familiar with the 7 P’s, a SWOT Analysis and positioning matrices. However, one area, which always seems to draw a blank expression when asked about is a […]
The in-house versus outsourcing marketing dilemmaJanuary 20, 2020 - 11:35 am
How to Sell Digital Products Online 2020? – A Complete GuideJanuary 10, 2020 - 2:49 pm
What is “Strategic Marketing” and why is it so important?December 10, 2019 - 11:42 am
5 Reasons Why a Marketing Plan is so Critical to SuccessNovember 27, 2019 - 2:00 pm
Why personas are so important to customer centric marketingNovember 7, 2019 - 4:12 pm
