Entries by Ian Kirk

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A guide on how to know which marketing companies to trust!

The marketplace is littered with a plethora of marketing companies.  Some are very niche by the sectors they serve. Some are very specialist in the services that they offer.  Many of them are more generalist marketing companies who are a “Jack of all trades”. The pandemic has had a major impact on many sectors, industries […]

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How do I know whether digital marketing is the right choice?

Doesn’t it feel that digital marketing has taken over the world?  There are more niche digital marketing agencies around these days that plain old marketing agencies.  The irony in it is that general marketing agencies are becoming “niche specialists” because they embrace such a wide channel base (traditional as well as digital).  So, surely, if […]

How To Avoid A Marketing Strategy Plan Failure

Businesses can spend a lot of time, effort and money investing in a marketing strategy plan and yet sometimes, even though they have approached it in the right way, it can still sadly fail.  This article takes a look at some of the most common reasons why a sound marketing strategy may not always reap […]

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How to avoid the top 5 marketing analysis mistakes

Marketing analysis is often an overlooked element in achieving marketing success.  It is ridiculous if you think about it.  The point of marketing is to generate a significant positive return from your investment, yet most companies don’t analyse how their marketing is performing in order to tweak and improve what they are doing. It is […]

Top 5 Most Useful Things You Could Be Doing Right Now

OK, before we start, we want to just clarify this is a marketing blog. With this in mind, we want to just reiterate that these are the most useful things you could be doing right now from a marketing perspective for your business. Obviously, there are useful things that can help your family, mental and […]

Why differentiation in marketing is more important than ever!

Differentiation has always been pivotal to creating successful marketing strategies.  If you refer back to any of our previous blogs, whether the subject is around positioning, customer behaviour, USPs or competition, differentiation always plays a crucial role. However, since we wrote our last blog article a few weeks ago, it feels as if the world […]