So, first things first, what actually is a marketing audit? Put simply it is a thorough review of everything that impacts upon the marketing of your business. It usually comes as a surprise to most how many different elements of your business impact upon your marketing effectiveness. Who should carry out a marketing audit? To […]
I think I speak for the vast majority when I say that we all would like our customers to be happy customers. So, what makes a customer keep coming back? What makes a customer happy? What makes a customer smile?
When is the last time you created a marketing communication for your business? It may have been a website, landing page, e-shot, social media post or a promotional campaign. The chances are it will have been in the last week or so. Now have a think about how you settled on the final design and […]
First of all, let us take the chance to wish everybody the warmest season’s greetings. We hope you have a great year and that next year proves to be an even more successful 12 months. Which brings us nicely onto the topic of our final blog of the year…. Time to reflect and visualise The […]
Barely a week goes by without someone enquiring about the impact of Brexit on the SME marketplace. It is quite difficult to work out exactly what impact Brexit is going to have on SMEs. But one thing is for sure, if the external environment within which we trade is going to change, then it is […]
With the year gradually drawing to a close, you can be forgiven for taking your foot off the gas when it comes to your business and looking forward to winding down during the holiday period. While we completely appreciate the need to relax and put your feet up, it’s also important that you and your […]
Let’s face it, most business owners are specialists in their field. Unless they are running a marketing agency or consultancy, marketing is unlikely to be their specialism. So, is it any wonder that business owners decide to either: not invest in marketing at all for fear of the unknown; or plough money blindly into marketing […]
When last week’s news came out that Blockbuster were launching a temporary pop-up version of their video rental store in East London to celebrate the release of Deadpool 2, we felt a collective shudder go through our bodies. We still can’t comprehend how an organisation of the size and stature of Blockbuster Video could mess […]
It sounds counter-intuitive. Surely if you want people to buy more, you have to offer them more? Well actually, research has discovered that too much choice has the opposite effect. Have you ever gone to a restaurant and looked at the menu and just felt overwhelmed at the amount of choice? Sometimes there are so […]
For many who don’t have any in-house marketing resource, don’t know where to start, or have done very little in the way of any successful marketing historically, a marketing consultant is the best place to start when looking for a marketing provider. This is purely because a marketing consultant will start with a blank sheet […]
How to set a Marketing BudgetApril 8, 2019 - 11:43 am
Why a marketing audit is such a powerful investmentMarch 21, 2019 - 4:44 pm
The Secret to Keeping Customers SmilingJanuary 30, 2019 - 2:06 pm
Why you need to get inside the customer’s mindDecember 18, 2018 - 11:45 am
What your business can learn from New Year rituals!December 12, 2018 - 9:44 am
