So, you have perfected your product or service and you have a created a value proposition to a very specific target market! Now all you have to do is sell it (which will require a route to market)! Sometimes so much passion and time is spent on the first bit, it is easy to overlook […]
When it comes to your customers, can you really say you understand everything about them – from what defines them as individuals from the general populous, to what makes them tick when choosing what to buy? This process of clearly outlining and understanding customers is one that many businesses strangely overlook, and in doing so […]
Your products and services sit at the heart of your business and, in many cases, are the critical factor in whether a business succeeds or fails. This is why a great deal of care needs to be taken in not only the development of what you offer, but also the manner in which it’s communicated […]
Your mission, vision and values are what define your business and can steer the manner in which you operate. However, we often find that many businesses either don’t have any in place, or they simply remain amongst senior staff and aren’t communicated to employees throughout the entire business. While on the surface either of these […]
In March 2016 we wrote a blog looking at ‘5 reasons your business should use Instagram’ – however since then a lot has changed and some of the reasons we championed the social network no longer exist. For example, we were huge fans of the level of organic reach posts received, however this is no […]
Search engines such as Google have proven to be a key asset in driving website traffic for businesses, with the key approach to finding search engine success resting on a business’s SEO (search engine optimisation) and PPC (pay per click) efforts. With each of these serving their own role, it begs the question on many […]
The majority of SME businesses are very wary of spending money, which is completely understandable. Some of the more forward-thinking business owners realise that marketing is an investment and that, in order to grow, they need to invest. However, even those who have set a budget aside for marketing want to make sure that it […]
Collecting data for email marketing can make for a great way to regularly communicate with your target audience with the view of converting them into paying customers. However, for many small businesses the process of collecting data can prove to be a challenging one. We’ve looked at how you can go about collecting data for […]
While many businesses are addressing GDPR compliance on a general level, it’s also crucial for them to drill down into varying departments and understand the implications it could have – and one of these is marketing which is likely to be affected in a number of ways. For those that aren’t aware, the General Data […]
Social media influencer marketing has grown increasingly popular for businesses of all sizes in the last few years. We’ve witnessed a countless number of individuals nurture a social media following which has far surpassed that of many celebs and as a result has seen them become important promotional partners for a whole host of brands. […]
How to Evaluate the Best Route to MarketJuly 23, 2018 - 4:36 pm
How well do you really know your customers?June 28, 2018 - 9:12 am
8 factors that could determine the success of your productJune 4, 2018 - 9:44 am
Why everyone in your business should live and breathe your mission, vision and valuesMay 8, 2018 - 8:30 am
Should your business still use Instagram in 2018?March 19, 2018 - 10:42 am
