Marketing analysis is often an overlooked element in achieving marketing success. It is ridiculous if you think about it. The point of marketing is to generate a significant positive return from your investment, yet most companies don’t analyse how their marketing is performing in order to tweak and improve what they are doing. It is […]
OK, before we start, we want to just clarify this is a marketing blog. With this in mind, we want to just reiterate that these are the most useful things you could be doing right now from a marketing perspective for your business. Obviously, there are useful things that can help your family, mental and […]
Differentiation has always been pivotal to creating successful marketing strategies. If you refer back to any of our previous blogs, whether the subject is around positioning, customer behaviour, USPs or competition, differentiation always plays a crucial role. However, since we wrote our last blog article a few weeks ago, it feels as if the world […]
Strategic marketing, or marketing strategy, is a term that you may hear quite a lot, but perhaps not quite understand it fully. It is sometimes dismissed as only being of relevance to larger enterprises. But, in actual fact, strategic marketing thinking should underpin every marketing activity that an SME business undertakes. This article will explain […]
A Marketing Plan is one of the most important business tools for any company to utilise. If you are looking for funding to start up a business, a bank will want to understand your marketing plan. If you are looking for investment to take your business to the next level, and investor will want to […]
Positioning is one of the simplest marketing strategies to implement, and yet is one area that is often not even properly considered. This article takes a closer look at why you should carefully consider how your brand is to be positioned in the marketplace. The benefits of positioning The ultimate benefits of positioning your business […]
Opportunity Marketing Consultant Rachel Proctor is delivering a “measurable marketing” seminar at a forthcoming Networking and Know-how event to be staged at Irwin Mitchell on the morning of Friday 15th November. The occasion will be a growth focused event which combines: a chance to network with local business owners and managers some business and personal […]
Emerging technologies have altered marketing as we know it. Over the years, technology has played an intrinsic role in the development of marketing. As newer technologies enter the scene, marketers cannot help but push themselves to keep up so that they are speaking the language of their audience. In this article, we look at some of […]
Marketing automation is a technology that helps businesses manage marketing campaigns across a variety of channels. Not only does it help businesses save time. Automating marketing processes also contributes to successful lead generation and achieve greater ROI. In this post, we talk about B2C and B2B marketing, their key differences, and how automation can make […]
Sometimes it is hard for business owners to understand the value of utilising a marketing professional to assist them. Today we are going to look at just one area of a company’s marketing communications. We are going to look at the website and demonstrate the impact a marketing professional can have on its performance. In […]
How to write a marketing strategy in 14 stepsJune 1, 2020 - 6:33 pm
How to avoid the top 5 marketing analysis mistakesApril 20, 2020 - 1:38 pm
Top 5 Most Useful Things You Could Be Doing Right NowApril 15, 2020 - 9:24 am
Why differentiation in marketing is more important than ever!April 8, 2020 - 1:13 pm
How to leverage customer relationships for business growthMarch 13, 2020 - 1:28 pm
