Doesn’t it feel that digital marketing has taken over the world? There are more niche digital marketing agencies around these days that plain old marketing agencies. The irony in it is that general marketing agencies are becoming “niche specialists” because they embrace such a wide channel base (traditional as well as digital). So, surely, if […]
Marketing ideas are plentiful. Whether you are a business owner, a marketing professional, or simply a consumer, we all have those moments of inspiration when we come up with a killer marketing idea for a company or brand or new venture. Depending on your personality type, you will either “sit on it” and it never […]
Do you have some clear marketing tactics for the next 90 days? If not, why not? The chances are if you don’t know what they are, then nothing will happen. In effect, you won’t be doing anything to proactively market your business. The net result of this is that you are unlikely to show any […]
Businesses can spend a lot of time, effort and money investing in a marketing strategy plan and yet sometimes, even though they have approached it in the right way, it can still sadly fail. This article takes a look at some of the most common reasons why a sound marketing strategy may not always reap […]
Marketing analysis is often an overlooked element in achieving marketing success. It is ridiculous if you think about it. The point of marketing is to generate a significant positive return from your investment, yet most companies don’t analyse how their marketing is performing in order to tweak and improve what they are doing. It is […]
OK, before we start, we want to just clarify this is a marketing blog. With this in mind, we want to just reiterate that these are the most useful things you could be doing right now from a marketing perspective for your business. Obviously, there are useful things that can help your family, mental and […]
Differentiation has always been pivotal to creating successful marketing strategies. If you refer back to any of our previous blogs, whether the subject is around positioning, customer behaviour, USPs or competition, differentiation always plays a crucial role. However, since we wrote our last blog article a few weeks ago, it feels as if the world […]
Strategic marketing, or marketing strategy, is a term that you may hear quite a lot, but perhaps not quite understand it fully. It is sometimes dismissed as only being of relevance to larger enterprises. But, in actual fact, strategic marketing thinking should underpin every marketing activity that an SME business undertakes. This article will explain […]
A Marketing Plan is one of the most important business tools for any company to utilise. If you are looking for funding to start up a business, a bank will want to understand your marketing plan. If you are looking for investment to take your business to the next level, and investor will want to […]
Positioning is one of the simplest marketing strategies to implement, and yet is one area that is often not even properly considered. This article takes a closer look at why you should carefully consider how your brand is to be positioned in the marketplace. The benefits of positioning The ultimate benefits of positioning your business […]
How do I know whether digital marketing is the right choice?October 27, 2020 - 9:17 am
How to effectively evaluate marketing ideas and spot a “dead duck”October 9, 2020 - 4:17 pm
Why you need to know your marketing tactics for the next 90 days?September 25, 2020 - 3:16 pm
How To Avoid A Marketing Strategy Plan FailureJuly 13, 2020 - 2:34 pm
How to write a marketing strategy in 14 stepsJune 1, 2020 - 6:33 pm
