Entries by Ian Kirk

May 2012 Top 5 Marketing Tips

  Below are this month’s top 5 marketing tips for May 2012  – simple tips to help you improve the effectiveness of your marketing. 1. Turn yourself “Outside In” –  What I mean by this is that the vast majority of businesses look at things “Inside-Out” – they look first at what works best for […]

A to Z of Marketing: N = Networking

The A to Z of marketing is designed to give you a flavour of the multitude of components that need to be considered when marketing  a business. This week we look at N = Networking. According to Harvard Business School, Word of Mouth marketing is the most effective form of marketing.  You can see why […]

A to Z of Marketing: M = Media

The A to Z of marketing is designed to give you a flavour of the multitude of components that need to be considered when marketing  a business. This week we look at M = Media. One of the key elements to consider when communicating to your target audience is which are the right channels and […]

A to Z of Marketing: L = Loyalty

The A to Z of marketing is designed to give you a flavour of the multitude of components that need to be considered when marketing  a business. This week we look at L = Loyalty. Loyalty is an important element of any marketing strategy for any business – and comes in various guises, depending on […]

April 2012 Top 5 Marketing Tips

Below are this month’s top 5 marketing tips – simple tips to help you improve the effectiveness of your marketing. 1. Content is King –  For those of us who rely on their online presence to drive enquiries for their business, a major paradigm shift is currently happening in the way Google is ranking websites. […]

March 2012 Top 5 Marketing Tips

  Below are this month’s top 5 marketing tips for March 2012 – simple tips to help you improve the effectiveness of your marketing.  1. Use your data wisely – If you have a database and/or CRM system in your business, this is a great first step.  If you haven’t then invest in one – even […]

A to Z of Marketing: K = KISS

The A to Z of marketing is designed to give you a flavour of the multitude of components that need to be considered when marketing  a business. This week we look at K = Kiss. For those who have worked within a marketing environment before will recognise the KISS principle – which is an acronym […]

February 2012 Top 5 Marketing Tips

  Below are this month’s top 5 marketing tips for February 2012 – simple tips to help you improve the effectiveness of your marketing. 1. ‘What’ before ‘How’ – When I start dialogue with many companies they often want me to tell them how they should market themselves. However, before we can even begin to look at […]

A to Z of Marketing: J = Jelly (Effect)

The A to Z of marketing is designed to give you a flavour of the multitude of components that need to be considered when marketing  a business. This week we look at J = jelly (effect). J = Jelly…..what are you on about?  It sounds like a terrible way of finding a blog for a […]

A to Z of Marketing: I = Inbound Marketing

The A to Z of marketing is designed to give you a flavour of the multitude of components that need to be considered when marketing  a business. This week we look at I = inbound marketing. Inbound Marketing is a term to explain a different way in marketing your business.  Historically marketing has very much […]