Entries by Ian Kirk

March 2012 Top 5 Marketing Tips

  Below are this month’s top 5 marketing tips for March 2012 – simple tips to help you improve the effectiveness of your marketing.  1. Use your data wisely – If you have a database and/or CRM system in your business, this is a great first step.  If you haven’t then invest in one – even […]

A to Z of Marketing: K = KISS

The A to Z of marketing is designed to give you a flavour of the multitude of components that need to be considered when marketing  a business. This week we look at K = Kiss. For those who have worked within a marketing environment before will recognise the KISS principle – which is an acronym […]

February 2012 Top 5 Marketing Tips

  Below are this month’s top 5 marketing tips for February 2012 – simple tips to help you improve the effectiveness of your marketing. 1. ‘What’ before ‘How’ – When I start dialogue with many companies they often want me to tell them how they should market themselves. However, before we can even begin to look at […]

A to Z of Marketing: J = Jelly (Effect)

The A to Z of marketing is designed to give you a flavour of the multitude of components that need to be considered when marketing  a business. This week we look at J = jelly (effect). J = Jelly…..what are you on about?  It sounds like a terrible way of finding a blog for a […]

A to Z of Marketing: I = Inbound Marketing

The A to Z of marketing is designed to give you a flavour of the multitude of components that need to be considered when marketing  a business. This week we look at I = inbound marketing. Inbound Marketing is a term to explain a different way in marketing your business.  Historically marketing has very much […]

A to Z of Marketing: H = Hubspot

The A to Z of marketing is designed to give you a flavour of the multitude of components that need to be considered when marketing  a business.  This week we look at H = hubspot. Hubspot?  What is Hubspot? Well it is actually a very natural follow on from last week’s blog about Google.  Hubspot […]

January 2012 Top 5 Marketing Tips

  Below are this month’s top 5 marketing tips for January 2012 – simple tips to help you improve the effectiveness of your marketing. 1. Go Viral – What better way to spread your message across your target market than by letting them naturally spread the word amongst themselves? You see, nobody like to be sold to, […]

A to Z of Marketing: G = Google

The A to Z of marketing is designed to give you a flavour of the multitude of components that need to be considered when marketing  a business. This week we look at G=Google. From nowhere Google has become an important word within the Marketers’ glossary of terms.  But is it really the be all and […]

A to Z of Marketing: F = Financials

The A to Z of marketing is designed to give you a flavour of the multitude of components that need to be considered when marketing  a business. This week we look at F=Financials. It is essential that any business owner or marketing manager understands the key financial metrics of their business, otherwise how on earth […]

A to Z of Marketing: E = Exhibitions

The A to Z of marketing is designed to give you a flavour of the multitude of components that need to be considered when marketing  a business. This week we look at E=Exhibitions. Exhibitions can provide an excellent way for you to reach your target audience cost effectively.  The key element to this is “target […]