Entries by Ian Kirk

A to Z of Marketing: D = Database

The A to Z of marketing is designed to give you a flavour of the multitude of components that need to be considered when marketing  a business. This week we look at D=Database. The database is a pivotal tool within the marketing manager’s, or business owner’s armoury.  It is core to maintaining the ongoing dialogue […]

December 2011’s Top 5 Marketing Tips

Below are this month’s top 5 marketing tips for December 2011 – simple tips to help you improve the effectiveness of your marketing. 1. Stick to the Core – When you think of the most successful companies and brands around the world, or even just in your local area, they all have something in common.  Firstly, they […]

A to Z of Marketing: C = Copywriting

The A to Z of marketing is designed to give you a flavour of the multitude of components that need to be considered when marketing  a business. This week we look at C=Copywriting. Copywriting, as in the copy that you write in all of your communications, is critical to the success of your marketing communications.  […]

A to Z of Marketing: B=Branding

The A to Z of marketing is designed to give you a flavour of the multitude of components that need to be considered when marketing  a business. This week we look at B=branding. We are all exposed to a multitude of brands on a daily basis, and you will get told by many different people […]

A to Z of Marketing: A = Advertising

The A to Z of marketing is designed to give you a flavour of the multitude of components that need to be considered when marketing  a business. This week we look at A=Advertising. Advertising is an area that many people think IS marketing (in its entirety).  It isn’t – advertising is merely one element of […]

November 2011’s Top 5 Marketing Tips

Below are this month’s top 5 marketing tips for November 2011 – simple tips to help you improve the effectiveness of your marketing. 1. Value your time – I am more commonly hearing business owners say that they are not investing in more traditional methods of marketing because new media such as Social Media is “free”. […]

October 2011’s Top 5 Marketing Tips

  Below are this month’s top 5 marketing tips for October 2011 – simple tips to help you improve the effectiveness of your marketing. 1. Don’t assume – this is the biggest mistake that companies make when communicating with customers and prospects. Even large companies with huge marketing budgets ‘assume’ all the time – they […]

September 2011’s Top 5 Marketing Tips

Below are this month’s top 5 marketing tips for September 2011 – simple tips to help you improve the effectiveness of your marketing. 1. Be Different – are you different?  Are you really different?  What sets you apart from other suppliers of your services? Nothing? – then create a point of difference. In order to […]

August 2011’s Top 5 Marketing Tips

  Below are this month’s top 5 marketing tips – simple tips to help you improve the effectiveness of your marketing. 1. Identify your sales bottleneck – Sales are the lifeblood of every organization so it is critical to analyze performance regularly to identify any bottleneck in the process. Imagine your business has a giant […]