Entries by Ian Kirk

Being a PEST: from convenience to conscience marketing

So what is conscience marketing? Marketing, as a discipline, follows a very logical and structured process.  If you have ever studied marketing at any level, you will be familiar with the 7 P’s, a SWOT Analysis and positioning matrices.  However, one area, which always seems to draw a blank expression when asked about is a […]

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Why are robust processes critical to marketing success?

Whatever anyone says, Marketing is merely a process.  It is not a dark art, and anyone pretending that there is a “secret marketing formula” for success, is talking cobblers.  Marketing is actually a very logical process.  You are simply creating a defined product and service for a defined audience and then putting the mechanisms in […]

Why a marketing audit is such a powerful investment

So, first things first, what actually is a marketing audit?  Put simply it is a thorough review of everything that impacts upon the marketing of your business.  It usually comes as a surprise to most how many different elements of your business impact upon your marketing effectiveness. Who should carry out a marketing audit? To […]