Entries by Ian Kirk

July 2011’s Top 5 Marketing Tips

  Below are the top 5 marketing tips for July 2011 – simple tips to help you improve the effectiveness of your marketing. 1. Your best salespeople are your customers – What holds more weight than the glowing positive words of a satisfied customer?  Exceed expectations and a customer will wax lyrical about your business to […]

June 2011’s Top 5 Marketing Tips

  Below are the top 5 marketing tips for June 2011 – simple tips to help you improve the effectiveness of your marketing. 1. Forget market share – Too many businesses measure their performance by the share they have of their defined market.  On the face it, this appears to be a sensible metric of performance. However, […]

May 2011’s Top 5 Marketing Tips

  Below are the top 5 marketing tips for May 2011 – simple tips to help you improve the effectiveness of your marketing. 1. Handle complaints efficiently and effectively – Everyone has customer complaints.  Even if you think you have never had any, you have – it is just that the customer didn’t tell you. This isn’t […]

April 2011 Top 5 Marketing Tips

  Below are the top 5 marketing tips for April 2011 – simple tips to help you improve the effectiveness of your marketing. 1. Get an outsiders viewpoint – it is impossible for anyone within a business to view their business objectively.  They are too involved and have to many preconceptions about what it is wrong […]

Top 10 Tips for choosing a Marketing company

Marketing should not be shrouded in secrecy and regarded as a ‘Dark Art’ which no-one understands, as the marketing process is actually very simple and logical. So why is it then that when it comes to appointing a marketing company that businesses can get it so horribly wrong? One of the main reasons behind this […]

March 2011 Top 5 Marketing Tips

  Below are the top 5 marketing tips for March 2011 – simple tips to help you improve the effectiveness of your marketing. 1. Think for yourself! – too many companies get obsessed by what their competitors are doing.  Yes it is important to be aware of what they are up to but don’t get too […]

How to lose a potential customer (in one easy step)!

Last week I was conducting a price benchmarking exercise for a client of mine which involved ringing around a lot of local competitors offering the same service as them. The idea was to plot where my client was effectively positioned in relation to the marketplace as compared to 12 months ago. Although, undoubtedly, this was […]

February 2011 Top 5 Marketing Tips

  Below are the top 5 marketing tips for February 2011 – simple tips to help you improve the effectiveness of your marketing. 1. Diverse target markets – first of all it is critical to identify who your target markets are.  There has to be a need for your product or service – but the more […]

The danger of the golden egg!

I have recently conducted an audit of the types of businesses I have worked with over the last 5 years to see whether there were any common factors that drove my customers to start working with me. It has been an interesting and useful process (which I would recommend you undertake) and although reasons for […]