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April 2011 Top 5 Marketing Tips

  Below are the top 5 marketing tips for April 2011 – simple tips to help you improve the effectiveness of your marketing. 1. Get an outsiders viewpoint – it is impossible for anyone within a business to view their business objectively.  They are too involved and have to many preconceptions about what it is wrong […]

Top 10 Tips for choosing a Marketing company

Marketing should not be shrouded in secrecy and regarded as a ‘Dark Art’ which no-one understands, as the marketing process is actually very simple and logical. So why is it then that when it comes to appointing a marketing company that businesses can get it so horribly wrong? One of the main reasons behind this […]

March 2011 Top 5 Marketing Tips

  Below are the top 5 marketing tips for March 2011 – simple tips to help you improve the effectiveness of your marketing. 1. Think for yourself! – too many companies get obsessed by what their competitors are doing.  Yes it is important to be aware of what they are up to but don’t get too […]

How to lose a potential customer (in one easy step)!

Last week I was conducting a price benchmarking exercise for a client of mine which involved ringing around a lot of local competitors offering the same service as them. The idea was to plot where my client was effectively positioned in relation to the marketplace as compared to 12 months ago. Although, undoubtedly, this was […]

February 2011 Top 5 Marketing Tips

  Below are the top 5 marketing tips for February 2011 – simple tips to help you improve the effectiveness of your marketing. 1. Diverse target markets – first of all it is critical to identify who your target markets are.  There has to be a need for your product or service – but the more […]

The danger of the golden egg!

I have recently conducted an audit of the types of businesses I have worked with over the last 5 years to see whether there were any common factors that drove my customers to start working with me. It has been an interesting and useful process (which I would recommend you undertake) and although reasons for […]

January 2011 Top 5 Marketing Tips

Below are the top 5 marketing tips for January 2011 – simple tips to help you improve the effectiveness of your marketing. 1. Calculate Lifetime Client Profit Value – do you know how much, on average, a client is worth to you in profit over the course of their lifetime? If not, analyse your historical sales data […]

December 2010 Top 5 Marketing Tips

Below are the top 5 marketing tips for December 2010 – simple tips to help you improve the effectiveness of your marketing. 1. Forget your USP and try a UBP – everyone always asks you what your Unique Selling Proposition (USP) is but who on earth likes being sold to?  Look at it as a Unique Buying […]

Don’t E-shot yourself in the foot

Quite often I get asked the question what the key things are that work in generating higher response rates in both direct mail and e-mail marketing campaigns. There is no ‘Holy Grail’ to follow that will guarantee you a response but to ensure you maximise response potential there are certainly some simple snippets of advice […]