Entries by Ian Kirk

How can I grow my email list using my website?

Collecting data for email marketing can make for a great way to regularly communicate with your target audience with the view of converting them into paying customers. However, for many small businesses the process of collecting data can prove to be a challenging one. We’ve looked at how you can go about collecting data for […]

5 point check to ensure your B2C marketing is GDPR compliant

While many businesses are addressing GDPR compliance on a general level, it’s also crucial for them to drill down into varying departments and understand the implications it could have – and one of these is marketing which is likely to be affected in a number of ways. For those that aren’t aware, the General Data […]

5 tips on social media influencer marketing

Social media influencer marketing has grown increasingly popular for businesses of all sizes in the last few years. We’ve witnessed a countless number of individuals nurture a social media following which has far surpassed that of many celebs and as a result has seen them become important promotional partners for a whole host of brands. […]

The Marketing Insanity Test

There is no doubt that one of the most commonly heard clichéd sayings surrounds the definition of “Insanity”. It is often credited to Albert Einstein, but like so many famous saying attributed to him, there is very little evidence to back this up. The saying goes that “The definition of insanity is doing the same thing […]

How your business can overcome Facebook’s algorithm update

On January 11th Facebook made an announcement on the latest change to their news feed algorithm. They stated that there was now to be a greater onus placed on posts from friends and family, and less so from groups and business pages. The change was brought about from research suggesting that users wanted a more […]

Marketing’s “Golden Bullet” Secret

One of the questions that often gets asked of marketing companies is “what should I be doing?” or “what are the quick wins?”.  In actual fact what most businesses are asking is what is the quick and easy way to invest my money to get a good return.  What is the “golden bullet” of marketing […]

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The Answer to Marketing’s “Chicken and Egg” Dilemma

One of the world’s most famous questions…. ”which came first”.  Whichever way you look at it there is always an equally compelling counter argument, an alternative perspective.  However, within marketing the answer is much clearer cut… Q: Should a business get their website sorted before considering their wider marketing strategy? A: Definitely not! It amazes […]

3 simple social media tools to understand your customers

Since the boom of social media, businesses have found it increasingly easier to engage with their audience, and now things have been taken a step further with an increasing number of polling features being introduced. These additions have now given brands a relatively straight forward means of garnering popular opinion and understanding what it is […]