Product marketing is a multi-faceted feat: one that requires a concrete understanding not only of your product but your target market as well. You might have a solid, high-quality product, but that won’t matter if you can’t get it to the people that need it most. Distributors, target markets, your competitors – they’ll all play […]
What’s your strategic plan for acquiring new business? If you’re like many small businesses, you may have one that’s loosely formulated and articulated, and that may be because you simply do not have the time or resources to give to it. But you also may not know how to go about it. Perhaps acquiring business […]
There’s something deeply human about our desire to tell and listen to stories – we’ve been doing it for centuries. Think about your favourite stories – whether it be in the form of a novel or a television series – and consider why you’re drawn to the narrative and what it is that makes it […]
Email is still a great marketing channel. It consistently outperforms social media and online ads- generating impressive ROI, brand awareness and helps to grow customer loyalty. It’s easily segmented, flexible and allows a brand to reach every customer directly. Even better, email can achieve an impressive $42 for every $1 spent. But while this can […]
If there’s one way you can add revenue to your bottom line quickly, then growth marketing is your strategy. Growth marketing is an increasingly on-demand skill, and for very good reasons. So what is growth marketing anyway? Let’s make it easy for you to understand. You see, traditional marketers buy ads online to make TV […]
How to leverage customer relationships for business growthMarch 13, 2020 - 1:28 pm
Customer Segmentation: The Gold Is In The DataMarch 4, 2020 - 11:22 am
Top 5 Product Marketing TipsFebruary 15, 2020 - 9:34 am
How Artificial Intelligence Is Transforming Digital MarketingJanuary 28, 2020 - 2:11 pm
The in-house versus outsourcing marketing dilemmaJanuary 20, 2020 - 11:35 am
