Key to Success

Find the key to starting your own business

Having the zest for a particular industry or a certain field of interest and creating a business out of this is important as it will help you maintain focus in the long run. ‘Zest’ refers to the passion and interest in what you do and this…
Bright Marketing - Lightbulb
,

Increasing your leads with a Unique Buying Proposition

In many areas of business we can often get stuck in our ways of thinking, leading to us doing things the way we’ve naturally become accustomed to. This is even more commonplace within SME’s where there might be an individual running the…
Researching

5 areas your SME should research

While some decisions are fine to be made on gut instincts, there are also times when a well informed decision is required and in these instances research is needed to justify the decision. While conducting research is crucial for making certain…
Researching

A to Z of Marketing: O = Online

The A to Z of marketing is designed to give you a flavour of the multitude of components that need to be considered when marketing  a business. This week we look at O = Online. There have been a lot of letters within this A-Z guide that…
Researching

A to Z of Marketing: N = Networking

The A to Z of marketing is designed to give you a flavour of the multitude of components that need to be considered when marketing  a business. This week we look at N = Networking. According to Harvard Business School, Word of Mouth marketing…
Researching

A to Z of Marketing: M = Media

The A to Z of marketing is designed to give you a flavour of the multitude of components that need to be considered when marketing  a business. This week we look at M = Media. One of the key elements to consider when communicating to…
Researching

A to Z of Marketing: L = Loyalty

The A to Z of marketing is designed to give you a flavour of the multitude of components that need to be considered when marketing  a business. This week we look at L = Loyalty. Loyalty is an important element of any marketing strategy…
Researching

A to Z of Marketing: K = KISS

The A to Z of marketing is designed to give you a flavour of the multitude of components that need to be considered when marketing  a business. This week we look at K = Kiss. For those who have worked within a marketing environment before…
Researching

A to Z of Marketing: J = Jelly (Effect)

The A to Z of marketing is designed to give you a flavour of the multitude of components that need to be considered when marketing  a business. This week we look at J = jelly (effect). J = Jelly.....what are you on about?  It sounds…
Researching

A to Z of Marketing: I = Inbound Marketing

The A to Z of marketing is designed to give you a flavour of the multitude of components that need to be considered when marketing  a business. This week we look at I = inbound marketing. Inbound Marketing is a term to explain a different…