Find the key to starting your own business
Having the zest for a particular industry or a certain field of interest and creating a business out of this is important as it will help you maintain focus in the long run. ‘Zest’ refers to the passion and interest in what you do and this…
Increasing your leads with a Unique Buying Proposition
In many areas of business we can often get stuck in our ways of thinking, leading to us doing things the way we’ve naturally become accustomed to. This is even more commonplace within SME’s where there might be an individual running the…
5 areas your SME should research
While some decisions are fine to be made on gut instincts, there are also times when a well informed decision is required and in these instances research is needed to justify the decision. While conducting research is crucial for making certain…
A to Z of Marketing: O = Online
The A to Z of marketing is designed to give you a flavour of the multitude of components that need to be considered when marketing a business.
This week we look at O = Online.
There have been a lot of letters within this A-Z guide that…
A to Z of Marketing: N = Networking
The A to Z of marketing is designed to give you a flavour of the multitude of components that need to be considered when marketing a business.
This week we look at N = Networking.
According to Harvard Business School, Word of Mouth marketing…
A to Z of Marketing: M = Media
The A to Z of marketing is designed to give you a flavour of the multitude of components that need to be considered when marketing a business.
This week we look at M = Media.
One of the key elements to consider when communicating to…
A to Z of Marketing: L = Loyalty
The A to Z of marketing is designed to give you a flavour of the multitude of components that need to be considered when marketing a business.
This week we look at L = Loyalty.
Loyalty is an important element of any marketing strategy…
A to Z of Marketing: K = KISS
The A to Z of marketing is designed to give you a flavour of the multitude of components that need to be considered when marketing a business.
This week we look at K = Kiss.
For those who have worked within a marketing environment before…
A to Z of Marketing: J = Jelly (Effect)
The A to Z of marketing is designed to give you a flavour of the multitude of components that need to be considered when marketing a business.
This week we look at J = jelly (effect).
J = Jelly.....what are you on about? It sounds…
A to Z of Marketing: I = Inbound Marketing
The A to Z of marketing is designed to give you a flavour of the multitude of components that need to be considered when marketing a business.
This week we look at I = inbound marketing.
Inbound Marketing is a term to explain a different…