Evaluation Presentation Background in Blue and White

How to evaluate your marketing effectively

A look at what you need to understand in order to evaluate marketing effectiveness.
Using a calculator to work out results

How to set a Marketing Budget

An overview of what to consider when setting your marketing budget to ensure that you get a positive return on investment.
Speech bubble surrounded by wooden pencils
, , ,

How to Check Whether Your Marketing Messaging is Aligned

Let’s face it, most business owners are specialists in their field.  Unless they are running a marketing agency or consultancy, marketing is unlikely to be their specialism.  So, is it any wonder that business owners decide to either: …
Alternative routes to market
, ,

How to Evaluate the Best Route to Market

So, you have perfected your product or service and you have a created a value proposition to a very specific target market! Now all you have to do is sell it (which will require a route to market)! Sometimes so much passion and time is spent…
, ,

How to avoid wasting marketing budget

The majority of SME businesses are very wary of spending money, which is completely understandable. Some of the more forward-thinking business owners realise that marketing is an investment and that, in order to grow, they need to invest. However,…

5 ways marketing can improve the sales rollercoaster

Marketing and sales have always been put together as intertwined disciplines within business for many moons. Although they are very different, which is why we always recommend them having individual director representation, one cannot really…

5 Epic Ways To Turn Your Small Business from Zero to Hero

If there is one small business statistic that stands out from the rest, it is the fact that an estimated 96% of ventures fail within their first 10 years. Conversely, this means that just 4 out of every 100 SMEs are able to achieve genuine…
Real Time Current Events

Marketing guidebook: making the most of current events

Historically, the marketing world is known to change particularly quickly. Trends come and go and audience responses turn on a sixpence – never has this trait been so clearly illustrated as during the digital revolution of the last decade…
Guide to SEO

A beginner’s guide to SEO

Search engine optimisation (SEO) is one of the cornerstones of digital marketing. In essence, it involves altering your website and its content so that it ranks highly on the search engine results page for the specific search phrases you’re…
Guide to Copywriting

A beginner’s guide to copywriting

Today on the Opportunity Marketing blog we’re providing you with a beginner’s guide to copywriting. Copywriting is the art of creating copy for marketing and advertising. It’s writing that’s there to persuade the target market to take…