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5 ways marketing can improve the sales rollercoaster

Marketing and sales have always been put together as intertwined disciplines within business for many moons. Although they are very different, which is why we always recommend them having individual director representation, one cannot really…

5 Epic Ways To Turn Your Small Business from Zero to Hero

If there is one small business statistic that stands out from the rest, it is the fact that an estimated 96% of ventures fail within their first 10 years. Conversely, this means that just 4 out of every 100 SMEs are able to achieve genuine…
Real Time Current Events

Marketing guidebook: making the most of current events

Historically, the marketing world is known to change particularly quickly. Trends come and go and audience responses turn on a sixpence – never has this trait been so clearly illustrated as during the digital revolution of the last decade…
Guide to SEO

A beginner’s guide to SEO

Search engine optimisation (SEO) is one of the cornerstones of digital marketing. In essence, it involves altering your website and its content so that it ranks highly on the search engine results page for the specific search phrases you’re…
Guide to Copywriting

A beginner’s guide to copywriting

Today on the Opportunity Marketing blog we’re providing you with a beginner’s guide to copywriting. Copywriting is the art of creating copy for marketing and advertising. It’s writing that’s there to persuade the target market to take…
A Beginners Guide to Social Media
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Social media marketing: a glossary of terms

Social media marketing is an important tool in the 21st century marketer’s arsenal. If you’re looking to promote your own company from within then you’ll need to familiarise yourself with social media pretty quickly. For the younger generation…
Digital Marketing Glossary
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Digital marketing: a glossary of terms

Digital marketing is an ever-changing arena. Many companies are still getting to grips with the basics of digital marketing, which is nothing to be ashamed of. The terms that you’ll hear in this sphere are vastly different to those that would’ve…
A Guide to Branding for Beginners

A beginner’s guide to branding

New businesses need to take marketing seriously. Your network of contacts will only take your business so far, and to draw in new clients and customers, word-of-mouth marketing alone will not suffice. Every fledgling business should form a marketing…
Monitoring Competitors Online

Marketing guidebook: Using the internet to follow your competitors

If you’re starting a business and aren’t sure whether or not to venture into digital marketing, the first question you might want to ask your marketing consultancy firm is: ‘what are my competitors up to?’ The internet is a great…
A Beginners Guide to Social Media

Social media marketing: a beginner’s guide

Social media has been around long enough now for marketers to know just how vital it is to become a part of it. Using social media for marketing can not only enable businesses to engage with their customers and investigate exactly what services…