Sport trainer with apparent elasticated laces

Marketing on an Elastic Shoestring: How to Expand Reach While Tightening Your Marketing Budget

In the fast-paced world of marketing, adapting to economic uncertainties is crucial. As businesses grapple with concerns over costs and economic fluctuations, marketing budgets often find themselves under scrutiny. However, in the face of such…
High impact punch in a boxing match
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5 simple rules to maximise marketing impact

Marketing isn’t difficult.  The problem is that most people overcomplicate it.  It isn’t a dark art.  It is just a really logical way to approach how you  present your business.  Some people build it up to be…
Hand writing a marketing strategy

How to identify the perfect time for a marketing consultation

What do you think of when you hear the word “marketing”? Do you think branding? Website? Social media? It’s easy to focus on surface-level outputs – the stuff your customers see – but there’s much more to marketing than adverts…
A cube being forced into a round hole
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How to evaluate if your marketing strategy is still fit for purpose

Is your marketing strategy still fit for purpose? The world has changed significantly over the last 12 months. Some experts think this is an inevitable paradigm shift and things will never truly return to how they were pre-2020. But, whilst…
3D Compass pointing at Trusted Partner as opposed to supplier
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A guide on how to know which marketing companies to trust!

The marketplace is littered with a plethora of marketing companies.  Some are very niche by the sectors they serve. Some are very specialist in the services that they offer.  Many of them are more generalist marketing companies who…
Series of icons showing vast array of digital marketing channels
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How do I know whether digital marketing is the right choice?

Doesn’t it feel that digital marketing has taken over the world?  There are more niche digital marketing agencies around these days that plain old marketing agencies.  The irony in it is that general marketing agencies are becoming “niche…
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How to effectively evaluate marketing ideas and spot a “dead duck”

Marketing ideas are plentiful.  Whether you are a business owner, a marketing professional, or simply a consumer, we all have those moments of inspiration when we come up with a killer marketing idea for a company or brand or new venture. …

How To Avoid A Marketing Strategy Plan Failure

Businesses can spend a lot of time, effort and money investing in a marketing strategy plan and yet sometimes, even though they have approached it in the right way, it can still sadly fail.  This article takes a look at some of the most common…
Steps to avoid marketing pitfalls
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How to write a marketing strategy in 14 steps

Today's topic is surely one of the most essential when thinking about marketing activities. It could be argued that "what should my marketing strategy include?" is the very first question to ask ourselves. If you checked my profile on Opportunity…
Businessman falling into trap on parachute
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How to avoid the top 5 marketing analysis mistakes

Marketing analysis is often an overlooked element in achieving marketing success.  It is ridiculous if you think about it.  The point of marketing is to generate a significant positive return from your investment, yet most companies…