Guide to Copywriting

A beginner’s guide to copywriting

Today on the Opportunity Marketing blog we’re providing you with a beginner’s guide to copywriting. Copywriting is the art of creating copy for marketing and advertising. It’s writing that’s there to persuade the target market to take…
A Beginners Guide to Social Media
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Social media marketing: a glossary of terms

Social media marketing is an important tool in the 21st century marketer’s arsenal. If you’re looking to promote your own company from within then you’ll need to familiarise yourself with social media pretty quickly. For the younger generation…
Digital Marketing Glossary
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Digital marketing: a glossary of terms

Digital marketing is an ever-changing arena. Many companies are still getting to grips with the basics of digital marketing, which is nothing to be ashamed of. The terms that you’ll hear in this sphere are vastly different to those that would’ve…
A Guide to Branding for Beginners

A beginner’s guide to branding

New businesses need to take marketing seriously. Your network of contacts will only take your business so far, and to draw in new clients and customers, word-of-mouth marketing alone will not suffice. Every fledgling business should form a marketing…
Monitoring Competitors Online

Marketing guidebook: Using the internet to follow your competitors

If you’re starting a business and aren’t sure whether or not to venture into digital marketing, the first question you might want to ask your marketing consultancy firm is: ‘what are my competitors up to?’ The internet is a great…
A Beginners Guide to Social Media

Social media marketing: a beginner’s guide

Social media has been around long enough now for marketers to know just how vital it is to become a part of it. Using social media for marketing can not only enable businesses to engage with their customers and investigate exactly what services…
Social Media Guide

Viral marketing: a beginner’s guide

21st century marketing is a very different beast to the traditional marketing techniques that have been industry stalwarts for decades. While print marketing, promotional marketing, radio, film and TV advertising are still popular and effective…
Text Marketing Strategy

A guide to text marketing

With an audience who are permanently switched on and ready to interact thanks to their mobile phones, it is no wonder that text marketing is becoming increasingly popular. The exciting world of text marketing if full of fantastic opportunities…
Improving Marketing ROI

How to: improve your marketing ROI

Not everyone has a limitless marketing spend. During the Super Bowl XLVII earlier this year, for example, 30 seconds of advertising space would have cost you as much as $4 million, but do you really need to pay through the nose before you start…
Marketing connections

How to: connect with your marketing audience

Successful marketing is all about creating a dialogue with your audience, and as we all know, a dialogue requires two active participants! It won’t do you any good to simply force your ideas upon an otherwise ambivalent audience, so connecting…