Social Media Guide

Viral marketing: a beginner’s guide

21st century marketing is a very different beast to the traditional marketing techniques that have been industry stalwarts for decades. While print marketing, promotional marketing, radio, film and TV advertising are still popular and effective…
Text Marketing Strategy

A guide to text marketing

With an audience who are permanently switched on and ready to interact thanks to their mobile phones, it is no wonder that text marketing is becoming increasingly popular. The exciting world of text marketing if full of fantastic opportunities…
Improving Marketing ROI

How to: improve your marketing ROI

Not everyone has a limitless marketing spend. During the Super Bowl XLVII earlier this year, for example, 30 seconds of advertising space would have cost you as much as $4 million, but do you really need to pay through the nose before you start…
Marketing connections

How to: connect with your marketing audience

Successful marketing is all about creating a dialogue with your audience, and as we all know, a dialogue requires two active participants! It won’t do you any good to simply force your ideas upon an otherwise ambivalent audience, so connecting…
Viral Marketing

How to Create the Perfect Viral Video

Thanks to the emergence of digital technologies, the internet and social sharing websites, the face of global marketing has changed dramatically over the last twenty years or so. These days, no company is going to throw huge chunks of their…