Key Process Stages
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Why are robust processes critical to marketing success?

Whatever anyone says, Marketing is merely a process.  It is not a dark art, and anyone pretending that there is a “secret marketing formula” for success, is talking cobblers.  Marketing is actually a very logical process. …
ROI sign and the abbreviation for return of investment in a bright room on a table
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Why ROI is key to Marketing Strategy (and how to influence it)

In any sound marketing strategy all roads must lead to ROI (return on investment). Otherwise what is the point of it all?
Marketing Audit

Why a marketing audit is such a powerful investment

So, first things first, what actually is a marketing audit?  Put simply it is a thorough review of everything that impacts upon the marketing of your business.  It usually comes as a surprise to most how many different elements of…
Explosion of colours and concepts within a customers head
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Why you need to get inside the customer’s mind

When is the last time you created a marketing communication for your business? It may have been a website, landing page, e-shot, social media post or a promotional campaign. The chances are it will have been in the last week or so. Now have…
chess game Great Britain and the European Union
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Should Brexit impact how you conduct your Marketing?

Barely a week goes by without someone enquiring about the impact of Brexit on the SME marketplace. It is quite difficult to work out exactly what impact Brexit is going to have on SMEs. But one thing is for sure, if the external environment…
Speech bubble surrounded by wooden pencils
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How to Check Whether Your Marketing Messaging is Aligned

Let’s face it, most business owners are specialists in their field.  Unless they are running a marketing agency or consultancy, marketing is unlikely to be their specialism.  So, is it any wonder that business owners decide to either: …
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How a Marketing Consultant Can Help Your Business

For many who don’t have any in-house marketing resource, don’t know where to start, or have done very little in the way of any successful marketing historically, a marketing consultant is the best place to start when looking for a marketing…
Alternative routes to market
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How to Evaluate the Best Route to Market

So, you have perfected your product or service and you have a created a value proposition to a very specific target market! Now all you have to do is sell it (which will require a route to market)! Sometimes so much passion and time is spent…
Customer listing to marketing messages

How well do you really know your customers?

When it comes to your customers, can you really say you understand everything about them – from what defines them as individuals from the general populous, to what makes them tick when choosing what to buy? This process of clearly outlining…
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How to avoid wasting marketing budget

The majority of SME businesses are very wary of spending money, which is completely understandable. Some of the more forward-thinking business owners realise that marketing is an investment and that, in order to grow, they need to invest. However,…