Marketing made easy – 12 acronyms explained

As with many industries, there’s a lot of jargon involved in marketing – and to make matters even more confusing many of the terms are often abbreviated into TLA’s (three letter acronyms – see what we did).  So, to help make your life…
Brain Balance

Five Big Reasons Why You Need to Know Your Figures

When people hear the word “Marketing” they often think of all the creative outputs of marketing – TV advertising, big brands, websites, digital campaigns, glossy brochures and all that sexy stuff that oozes creativity. You will often…
Mind the Gap

Why you need to understand your marketing gap

The marketing gap, very simply, is the difference between where you currently are and where you are trying to get to.  This void is what you want your marketing activity to generate.  If you don’t know what this marketing gap is – how…
Small Business Marketing Ideas
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Small Business Marketing Ideas: The COMPLETE List

In a world of vast marketing budgets, newspaper ads and national T.V. spots, it can feel like a small business has very few options when it comes to advertising. But the truth is, small business marketing doesn’t have to be super expensive…
Marketing Healthcheck

How healthy is your marketing strategy?

At Opportunity Marketing, we’re sure that, if a company wants to make its small business marketing strategy more efficient and worthwhile, it first needs to examine the health of existing strategies. By finding out what state your strategy…