The Franchise Marketing Dilemma
Currently there are around 48,000 franchise businesses in the UK , a number which has doubled in the last 25 years, across 900 franchise brands that now employ over 621,000 people (an increase of 70% in last 10 years). Franchising is…
5 simple rules to maximise marketing impact
Marketing isn’t difficult. The problem is that most people overcomplicate it. It isn’t a dark art. It is just a really logical way to approach how you present your business.
Some people build it up to be…
Values: a solid base from which to build a successful business
Our values are our core beliefs – guidelines for how we live our lives. They help shape our decisions, influence our behaviour, and regulate our actions towards others.
Personal values are often intrinsic – we act on them naturally and…
Why should you never think website first in your approach to marketing.
There aren’t many businesses that don’t have a website – even if it’s just a basic one-pager. It’s often one of the first marketing tools new companies invest in, and with good reason.
After all, most people use the internet regularly…
Marketing review: The importance of an outsider’s perspective to overcome the internal bias
When it comes to a marketing review, who knows your business better than you? “No-one” is the likely answer. So why do some businesses opt to bring in external consultants to advise on areas such as marketing? Surely the knowledge…
How to evaluate if your marketing strategy is still fit for purpose
Is your marketing strategy still fit for purpose? The world has changed significantly over the last 12 months. Some experts think this is an inevitable paradigm shift and things will never truly return to how they were pre-2020. But, whilst…
Why marketing campaigns and strategies are different yet essential for business growth
It would be stating the obvious, during our current times, that finding ways to grow a business is a challenge. With restrictions and guidelines constantly changing, is there any point in businesses even trying to plan for the future?
As…
Why you need to know your marketing tactics for the next 90 days?
Do you have some clear marketing tactics for the next 90 days? If not, why not? The chances are if you don’t know what they are, then nothing will happen. In effect, you won’t be doing anything to proactively market your business. The net…
How to write a marketing strategy in 14 steps
Today's topic is surely one of the most essential when thinking about marketing activities. It could be argued that "what should my marketing strategy include?" is the very first question to ask ourselves.
If you checked my profile on Opportunity…
What is “Strategic Marketing” and why is it so important?
Strategic marketing, or marketing strategy, is a term that you may hear quite a lot, but perhaps not quite understand it fully. It is sometimes dismissed as only being of relevance to larger enterprises. But, in actual fact, strategic…