What is “Strategic Marketing” and why is it so important?
Strategic marketing, or marketing strategy, is a term that you may hear quite a lot, but perhaps not quite understand it fully. It is sometimes dismissed as only being of relevance to larger enterprises. But, in actual fact, strategic…
5 Reasons Why a Marketing Plan is so Critical to Success
A Marketing Plan is one of the most important business tools for any company to utilise. If you are looking for funding to start up a business, a bank will want to understand your marketing plan. If you are looking for investment to take…
Why personas are so important to customer centric marketing
Customer centric marketing is pivotal when creating a successful sales and marketing strategy. When it comes to growing your business and improving your bottom line, nothing is more important than knowing what makes your customers and…
Marketing Strategies: The Ultimate Benefits of Positioning
Positioning
is one of the simplest marketing strategies to implement, and yet is one area
that is often not even properly considered.
This article takes a closer look at why you should carefully consider
how your brand is to be positioned…
Why Your Company Culture Can Become Your Greatest Marketing Tool
There’s something deeply human about our desire to tell and
listen to stories – we’ve been doing it for centuries.
Think about your favourite stories – whether it be in the
form of a novel or a television series – and consider…
Why are robust processes critical to marketing success?
Whatever anyone says, Marketing is merely a process. It is not a dark art, and anyone pretending that there is a “secret marketing formula” for success, is talking cobblers. Marketing is actually a very logical process. …
Why ROI is key to Marketing Strategy (and how to influence it)
In any sound marketing strategy all roads must lead to ROI (return on investment). Otherwise what is the point of it all?
Why a marketing audit is such a powerful investment
So, first things first, what actually is a marketing audit? Put simply it is a thorough review of everything that
impacts upon the marketing of your business.
It usually comes as a surprise to most how many different elements of…
Why marketing communications need to get inside the customer’s mind
When is the last time you created any marketing communications for your business? It may have been a website, landing page, e-shot, social media post or a promotional campaign. The chances are it will have been in the last week or so. Now have…
Should Brexit impact how you conduct your Marketing?
Barely a week goes by without someone enquiring about the impact of Brexit on the SME marketplace. It is quite difficult to work out exactly what impact Brexit is going to have on SMEs. But one thing is for sure, if the external environment…