
Why marketing campaigns and strategies are different yet essential for business growth
It would be stating the obvious, during our current times, that finding ways to grow a business is a challenge. With restrictions and guidelines constantly changing, is there any point in businesses even trying to plan for the future?
As…

Marketing techniques: how to create a knock-out 60 second elevator pitch
We like to help businesses with a whole range of different marketing techniques. This article takes a close look at one of the oldest marketing techniques in history, and one which is never going to become outdated. Yes, your elevator…

Customer Segmentation: The Gold Is In The Data
The phrase Customer segmentation gets “banded around” a lot. But do companies actually carry it out in reality, and if so, what are the benefits of adopting the practice? This article will cover the basics of customer segmentation for SME…

Why personas are so important to customer centric marketing
Customer centric marketing is pivotal when creating a successful sales and marketing strategy. When it comes to growing your business and improving your bottom line, nothing is more important than knowing what makes your customers and…

Marketing Strategies: The Ultimate Benefits of Positioning
Positioning
is one of the simplest marketing strategies to implement, and yet is one area
that is often not even properly considered.
This article takes a closer look at why you should carefully consider
how your brand is to be positioned…

Why Your Company Culture Can Become Your Greatest Marketing Tool
There’s something deeply human about our desire to tell and
listen to stories – we’ve been doing it for centuries.
Think about your favourite stories – whether it be in the
form of a novel or a television series – and consider…

How New Technology is Reshaping Your Marketing Strategies
Emerging
technologies have altered marketing as we know it. Over
the years, technology has played an intrinsic role in the development of
marketing. As newer technologies enter the scene, marketers cannot help but
push themselves to keep…

Marketing Techniques: How to Stick in the brain!
When you think of marketing techniques for your business, if you drill all the way down, all you are really looking for is more people to buy your stuff, or the same number of people to buy more of it (or both). So how can you make that…

How to Check Whether Your Marketing Messaging is Aligned
Is your marketing messaging aligned? Let’s face it, most business owners are specialists in their field. Unless they are running a marketing agency or consultancy, marketing is unlikely to be their specialism. So, is it any wonder that…

8 factors that could determine the success of your product
Your products and services sit at the heart of your business and, in many cases, are the critical factor in whether a business succeeds or fails. This is why a great deal of care needs to be taken in not only the development of what you offer,…