Explosion of colours and concepts within a customers head
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Why you need to get inside the customer’s mind

When is the last time you created a marketing communication for your business? It may have been a website, landing page, e-shot, social media post or a promotional campaign. The chances are it will have been in the last week or so. Now have…
Feet on scales telling person to "go run"

What your business can learn from New Year rituals!

First of all, let us take the chance to wish everybody the warmest season’s greetings.  We hope you have a great year and that next year proves to be an even more successful 12 months.  Which brings us nicely onto the topic of our final…
Speech bubble surrounded by wooden pencils
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How to Check Whether Your Marketing Messaging is Aligned

Let’s face it, most business owners are specialists in their field.  Unless they are running a marketing agency or consultancy, marketing is unlikely to be their specialism.  So, is it any wonder that business owners decide to either: …
Rows of Jam on a Market Stall
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If you want your prospects to buy more, offer less

It sounds counter-intuitive. Surely if you want people to buy more, you have to offer them more? Well actually, research has discovered that too much choice has the opposite effect. Have you ever gone to a restaurant and looked at the menu…
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How a Marketing Consultant Can Help Your Business

For many who don’t have any in-house marketing resource, don’t know where to start, or have done very little in the way of any successful marketing historically, a marketing consultant is the best place to start when looking for a marketing…
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SEO vs PPC – the key to increasing website traffic using Google

Search engines such as Google have proven to be a key asset in driving website traffic for businesses, with the key approach to finding search engine success resting on a business’s SEO (search engine optimisation) and PPC (pay per click)…

How can I grow my email list using my website?

Collecting data for email marketing can make for a great way to regularly communicate with your target audience with the view of converting them into paying customers. However, for many small businesses the process of collecting data can…

5 tips on social media influencer marketing

Social media influencer marketing has grown increasingly popular for businesses of all sizes in the last few years. We’ve witnessed a countless number of individuals nurture a social media following which has far surpassed that of many celebs…
Cartoon of man going mad and pulling his hair out!

The Marketing Insanity Test

There is no doubt that one of the most commonly heard clichéd sayings surrounds the definition of “Insanity”. It is often credited to Albert Einstein, but like so many famous saying attributed to him, there is very little evidence to back…
Marketing's Chicken & Egg Dilemma
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The Answer to Marketing’s “Chicken and Egg” Dilemma

One of the world’s most famous questions…. ”which came first”.  Whichever way you look at it there is always an equally compelling counter argument, an alternative perspective.  However, within marketing the answer is much clearer…