User interacting with a mobile app

5 Definitive Tips To Make Your App Dominate Google Play Store

Do you believe that your job gets done when you get your mobile app developed and get it placed on the Google Play Store? If yes, then you surely need to revisit your strategy. As of December 2019, there are 2.9 million apps in the Google…
Businessman at crossroads deciding between outsourcing and inhouse
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The in-house versus outsourcing marketing dilemma

Marketing takes a significant amount of time and resource for any business to implement and to be done well it needs structure and the right levels of support. Every business is different. When it comes to the best route to take there are…
Many of the same people's heads in boxes. Uniformity, humanity, solitude
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Why personas are so important to customer centric marketing

Customer centric marketing is pivotal when creating a successful sales and marketing strategy.  When it comes to growing your business and improving your bottom line, nothing is more important than knowing what makes your customers and…
Graphic depicting value which we can be generated through online presence
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6 reasons why a marketing professional can improve online value

Sometimes it is hard for business owners to understand the value of utilising a marketing professional to assist them.  Today we are going to look at just one area of a company’s marketing communications.  We are going to look at the website…
Black Friday Marketing Promotion graphic
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Why "Black Friday" may not be the best marketing promotion

The marketing promotion "Black Friday" has become a transatlantic marketing phenomenon.  But just because something gets a lot of hype, doesn’t necessarily mean it is right for your business.  In this article we take a look at the…
Key Process Stages
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Why are robust processes critical to marketing success?

Whatever anyone says, Marketing is merely a process.  It is not a dark art, and anyone pretending that there is a “secret marketing formula” for success, is talking cobblers.  Marketing is actually a very logical process. …
ROI sign and the abbreviation for return of investment in a bright room on a table
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Why ROI is key to Marketing Strategy (and how to influence it)

In any sound marketing strategy all roads must lead to ROI (return on investment). Otherwise what is the point of it all?
Evaluation Presentation Background in Blue and White
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How to evaluate marketing activity effectively

A look at what you need to understand in order to evaluate marketing effectiveness.
Close up of a happy customer's smile
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The Marketing Secret to Keeping Customers Smiling

I think I speak for the vast majority when I say that we all would like our customers to be happy customers. So, what makes a customer keep coming back? What makes a customer happy? What makes a customer smile?
Explosion of colours and concepts within a customers head
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Why marketing communications need to get inside the customer’s mind

When is the last time you created any marketing communications for your business? It may have been a website, landing page, e-shot, social media post or a promotional campaign. The chances are it will have been in the last week or so. Now have…