Owl sat on money depicting a wise investment
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Why marketing is a wise investment rather than a cost

Marketing is a key business function for every successful business around the world.  That is a fact.  So why in “SME world” do many businesses choose not to invest in marketing?  It seems counter-intuitive, yet sadly it…

The Power of Promotion: Leveraging Marketing for Event Success

When you leverage marketing for event promotion, you take advantage of multiple proven strategies for increasing engagement with your target audience and boosting attendance. While there is no one-size-fits-all approach to marketing for an…
Graphic of a confused businesswoman

Simplicity is the key to effective marketing

There are many elements that contribute to an effective marketing campaign, but one of the most overlooked elements is simplicity. Simplicity can act like a secret marketing weapon in world overloaded with information and options. There…
Feet on scales telling person to "go run"

What your business can learn from New Year rituals!

First of all, let us take the chance to wish everybody a Happy New Year.  We hope you had a good year over the last 12 months and that this next year proves to be even more successful.  Which brings us nicely onto the topic of our first blog…
SME, Small and Medium Enterprise, word lettering illustration in business concept. Design in modern style with related icons ornament concept for ui, ux, web, app banner design
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SME Marketing – What are your options?

Why is SME marketing so important?  Well, SMEs are the lifeblood of the British economy.  Without the entrepreneurial spirit of those starting their own business and inwardly investing in growth, the country would be in a bit of a…

Unconventional Marketing Tactics That Can Yield Big Results

Are you interested in building a large following for your business? Of course, you are--because who wouldn't want to attract many subscribers and users to boost business growth? But how do you create a massive audience quickly and promote…
Browsing a website on a laptop
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Why should you never think website first in your approach to marketing.

There aren’t many businesses that don’t have a website – even if it’s just a basic one-pager. It’s often one of the first marketing tools new companies invest in, and with good reason. After all, most people use the internet regularly…
Dog outside window looking at a cat
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Marketing review: The importance of an outsider’s perspective to overcome the internal bias

When it comes to a marketing review, who knows your business better than you? “No-one” is the likely answer.  So why do some businesses opt to bring in external consultants to advise on areas such as marketing?  Surely the knowledge…
Helpful Tips coming from a megaphone

How to identify which marketing tips are right for you?

Sometimes it seems like everyone has an opinion on marketing. Not just marketing experts but other business owners, employees, suppliers, and even your well-meaning friends and family members want to give you marketing tips. There’s advice…
3D Compass pointing at Trusted Partner as opposed to supplier
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A guide on how to know which marketing companies to trust!

The marketplace is littered with a plethora of marketing companies.  Some are very niche by the sectors they serve. Some are very specialist in the services that they offer.  Many of them are more generalist marketing companies who…