
A guide on how to know which marketing companies to trust!
The marketplace is littered with a plethora of marketing companies. Some are very niche by the sectors they serve. Some are very specialist in the services that they offer. Many of them are more generalist marketing companies who…

Why marketing campaigns and strategies are different yet essential for business growth
It would be stating the obvious, during our current times, that finding ways to grow a business is a challenge. With restrictions and guidelines constantly changing, is there any point in businesses even trying to plan for the future?
As…

How do I know whether digital marketing is the right choice?
Doesn’t it feel that digital marketing has taken over the world? There are more niche digital marketing agencies around these days that plain old marketing agencies. The irony in it is that general marketing agencies are becoming “niche…

How to effectively evaluate marketing ideas and spot a “dead duck”
Marketing ideas are plentiful. Whether you are a business owner, a marketing professional, or simply a consumer, we all have those moments of inspiration when we come up with a killer marketing idea for a company or brand or new venture. …

Why you need to know your marketing tactics for the next 90 days?
Do you have some clear marketing tactics for the next 90 days? If not, why not? The chances are if you don’t know what they are, then nothing will happen. In effect, you won’t be doing anything to proactively market your business. The net…

How to avoid the top 5 marketing analysis mistakes
Marketing analysis is often an overlooked element in achieving marketing success. It is ridiculous if you think about it. The point of marketing is to generate a significant positive return from your investment, yet most companies don’t…

Top 5 Most Useful Things You Could Be Doing Right Now
OK, before we start, we want to just clarify this is a marketing blog. With this in mind, we want to just reiterate that these are the most useful things you could be doing right now from a marketing perspective for your business. Obviously,…

Customer Segmentation: The Gold Is In The Data
The phrase Customer segmentation gets “banded around” a lot. But do companies actually carry it out in reality, and if so, what are the benefits of adopting the practice? This article will cover the basics of customer segmentation for SME…

Top 5 Product Marketing Tips
Product marketing is a multi-faceted feat: one that requires a concrete understanding not only of your product but your target market as well. You might have a solid, high-quality product, but that won’t matter if you can’t get it to the…

The in-house versus outsourcing marketing dilemma
Marketing takes a significant amount of time and resource
for any business to implement and to be done well it needs structure and the
right levels of support.
Every business is different. When it comes to the best route to take there are…