How to use Snapchat’s on demand geofilters for your business
Snapchat seems to be one of those apps that initially felt like it would lose its novelty and fall by the wayside but has since gone from strength to strength. From video chats to geofilters to facial filters, new features have seen increased…
5 reasons why marketing needs to be continuous
Marketing is a discipline in business which is largely misunderstood. This isn't just confined to the SME sector where there is a clear lack of skills and knowledge surrounding the "dark art". Many large corporates make massive mistakes…
Why Your SME Should Consider Print Media
The notion that “print is dead” is something that has become all too familiar with many people, however they’ve failed to realise that in actual fact it couldn’t be further from the truth. Print media is probably just as important now…
5 signs that you need a marketing strategy
Many SMEs don’t have a dedicated marketing department therefore the development of a marketing strategy often fails to even be considered let alone put into practice. It’s a shame as for many businesses it can play a defining role in turning…
6 Key Steps to Online Marketing Success
As we enter 2016 the role that digital media plays in most people’s daily lives has changed drastically. We are only ever a couple of minutes away from finding out the answer to a question, the latest news reports or finding a supplier to…
How To Set Your Marketing Goals
So the New Year is upon us, marking a time we often use to set personal goals in the hope of making improvement on the previous year. However how many of you have actually considered the marketing goals for your business this year?
If you’re…
3 Key Steps To Get Referrals Using Word Of Mouth
As an SME it’s important you make the most of every avenue available to get your brand noticed and increase awareness and trade. Word of mouth is a one of the oldest marketing tactics you can utilise, yet still presents a great opportunity…
Increasing your leads with a Unique Buying Proposition
In many areas of business we can often get stuck in our ways of thinking, leading to us doing things the way we’ve naturally become accustomed to. This is even more commonplace within SME’s where there might be an individual running the…
Why quality counts in creating success for your SME
The overarching key to your success is ultimately in the quality of the product or service you provide. Conducting all the marketing in the world is all good and well to raise awareness and generate leads however if the quality of what you offer…
How your SME can benefit from using live streaming apps
The popularity of recorded video content has grown substantially in recent years and as new platforms emerge; new ways of interacting with your audience are also emerging. YouTube was a huge hit in allowing brands to share video content with…