Traditional marketing advice for small business.

Strategic marketing

Does Flyering Work For Small Business? Here's What You Should Know

Every business needs to get the word out there about who they are and what they do. Between social networks and online deal sites, digital platforms are popular for reaching customers. But traditional aspects of the promotional mix are…

How To Create A Successful Call Sales Pitch

In 2016, the sales call is a divisive subject. For some, it’s an instant turn-off, frequently described as dead. For many others, though, it’s still very much a part of a winning sales strategy. No matter how certain statistics may…
Print Media for SMEs

Why Your SME Should Consider Print Media

The notion that “print is dead” is something that has become all too familiar with many people, however they’ve failed to realise that in actual fact it couldn’t be further from the truth. Print media is probably just as important now…
Word of Mouth Marketing

3 Key Steps To Get Referrals Using Word Of Mouth

As an SME it’s important you make the most of every avenue available to get your brand noticed and increase awareness and trade. Word of mouth is a one of the oldest marketing tactics you can utilise, yet still presents a great opportunity…