What happens in a second on the internet

What happens in a single second on the internet?

Online marketing is part of many companies’ marketing strategies, due to its relative affordability and the potential to reach audiences of millions of people in a matter of hours. The sheer scale of the internet (and how we use it) can be…
1984 Olympic marketing campaigns

Fantastically flawed marketing campaigns: McDonald’s, 1984 Olympics

Every business knows that sporting events are great opportunities for themed marketing campaigns. Back in the ‘80s, it was no different. The 1984 Olympic Games in Los Angeles was the first summer Olympic Games in the United States since the…
Love Hearts

Four of our favourite Valentine’s Day marketing campaigns

Whether you’re a hopeless romantic who’d sooner eat glass than miss an opportunity to wine and dine on Valentine’s Day or a jaded cynic who’d rather pass February 14th in the bath with a bottle of scotch, there’s no denying that the…
Valentines Day Sale

Five Valentine’s Day marketing ideas for small businesses

Now we’ve recovered from the busy Christmas period, the January sales and the post-Christmas slump, marketing departments have another occasion to concern themselves with. Valentine’s Day provides an opportunity for brands to create some…
Christmas marketing

Christmas marketing for SMEs: dos and don’ts

The Christmas shopping season is upon us. For most B2C companies this is the busiest time of year. You’ve planned for this season for the entire calendar year, increasing your stock levels and ensuring you have the resources to meet consumer…
Social Media on Mobile

Which social media platform is right for you?

There are a plethora of social media platforms out there, and it can be tempting to establish a profile for your business on each. However, this apparent catch-all marketing strategy actually wastes time by targeting the wrong audiences for…
The Rise of Advertising

The rise of ‘sadvertising’ and what it means for your business

Trends in advertising don’t last long. Today’s flavour of the month is ‘sadvertising,’ a type of advertising that’s goal is to reduce us to tears. In many instances, the company’s product or services barely feature in the advert…
Strategy vs Implementation

Marketing strategy vs. marketing implementation

Not all companies are in the same stage of their marketing strategies. Some may be newly formed, others need some assistance with distinct elements of their strategy, while others will have a strategy down on paper but don’t know how to…
Ads of the Year

5 outdated marketing campaigns (and why they'd never work today)

The 1950s and ‘60s are often painted as the ‘golden age’ of marketing, with TV shows such as Mad Men glamourising the world of American advertising. In actual fact, many of the marketing campaigns of yesteryear are artless and imbecilic…
Marketing Calendar

The importance of pre-planning: your 2014 marketing calendar

Effective marketing strategy is all about pre-planning and anticipation. Preparing your marketing activities in advance will allow you to take advantage of the year’s greatest marketing opportunities and beat your competitors to the punch.…