Rows of Jam on a Market Stall
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If you want your prospects to buy more, offer less

It sounds counter-intuitive. Surely if you want people to buy more, you have to offer them more? Well actually, research has discovered that too much choice has the opposite effect. Have you ever gone to a restaurant and looked at the menu…
Marketing's Golden Bullet Secret
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Marketing’s “Golden Bullet” Secret

One of the questions that often gets asked of marketing companies is "what should I be doing?" or "what are the quick wins?".  In actual fact what most businesses are asking is what is the quick and easy way to invest my money to get a good…
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Why audio marketing should be considered in your marketing strategy

While the use of audio within marketing has been around for years, the advancement of technology has meant that it’s developed a considerable amount in recent years. 2 of the main areas where audio now has the biggest impact in our lives is…
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How do you know if you need a marketing agency or marketing consultant?

Many businesses often fail at the first step when it comes marketing.  This usually comes down to whether they need a marketing consultancy or a marketing agency. It’s important you’re able to distinguish between the 2 as it can have a…
What happens in a second on the internet

What happens in a single second on the internet?

Online marketing is part of many companies’ marketing strategies, due to its relative affordability and the potential to reach audiences of millions of people in a matter of hours. The sheer scale of the internet (and how we use it) can be…
1984 Olympic marketing campaigns

Fantastically flawed marketing campaigns: McDonald’s, 1984 Olympics

Every business knows that sporting events are great opportunities for themed marketing campaigns. Back in the ‘80s, it was no different. The 1984 Olympic Games in Los Angeles was the first summer Olympic Games in the United States since the…
Love Hearts

Four of our favourite Valentine’s Day marketing campaigns

Whether you’re a hopeless romantic who’d sooner eat glass than miss an opportunity to wine and dine on Valentine’s Day or a jaded cynic who’d rather pass February 14th in the bath with a bottle of scotch, there’s no denying that the…
Valentines Day Sale

Five Valentine’s Day marketing ideas for small businesses

Now we’ve recovered from the busy Christmas period, the January sales and the post-Christmas slump, marketing departments have another occasion to concern themselves with. Valentine’s Day provides an opportunity for brands to create some…
Christmas marketing

Christmas marketing for SMEs: dos and don’ts

The Christmas shopping season is upon us. For most B2C companies this is the busiest time of year. You’ve planned for this season for the entire calendar year, increasing your stock levels and ensuring you have the resources to meet consumer…
Social Media on Mobile

Which social media platform is right for you?

There are a plethora of social media platforms out there, and it can be tempting to establish a profile for your business on each. However, this apparent catch-all marketing strategy actually wastes time by targeting the wrong audiences for…