The Rise of Advertising

The rise of ‘sadvertising’ and what it means for your business

Trends in advertising don’t last long. Today’s flavour of the month is ‘sadvertising,’ a type of advertising that’s goal is to reduce us to tears. In many instances, the company’s product or services barely feature in the advert…
Strategy vs Implementation

Marketing strategy vs. marketing implementation

Not all companies are in the same stage of their marketing strategies. Some may be newly formed, others need some assistance with distinct elements of their strategy, while others will have a strategy down on paper but don’t know how to put…
Ads of the Year

5 outdated marketing campaigns (and why they'd never work today)

The 1950s and ‘60s are often painted as the ‘golden age’ of marketing, with TV shows such as Mad Men glamourising the world of American advertising. In actual fact, many of the marketing campaigns of yesteryear are artless and imbecilic…
Marketing Calendar

The importance of pre-planning: your 2014 marketing calendar

Effective marketing strategy is all about pre-planning and anticipation. Preparing your marketing activities in advance will allow you to take advantage of the year’s greatest marketing opportunities and beat your competitors to the punch.…
Importance of Online Marketing

The importance of online marketing

Although we still believe print marketing to be as necessary as it ever was, we cannot deny that online marketing is now equally as important. The internet has become a significant part of many people’s lives, including those of your customers,…
Marketing Blunders

Five common marketing blunders (and how you can avoid them!)

In a competitive, fast-paced industry, successful marketing is not exactly a walk in the park. Gone are the days when you could rely on an advert in the paper or a hastily printed flyer; instead, all angles of your marketing strategy must be…
Content Marketing

Digital marketing on a budget: where is your time best invested?

For 21st century businesses, the emergence of digital marketing has come as something of a godsend. Where traditional marketing can often be expensive, complicated and time-consuming, digital marketing can be, by contrast, relatively inexpensive,…
Print Marketing Guide

Print marketing: a beginner’s guide

While inexpensive and quick-to-implement digital marketing has transformed the industry in recent years, traditional marketing techniques are still popular and widely successful today. Investing in print marketing, for example, could introduce…
Nike Trainers

Our favourite marketing campaigns of 2013 (so far) part 2

More often than not, the best marketing campaigns are those that don’t actually sell the customer a product at all. Both large companies and small start-ups can benefit from an approach to marketing which eschews the hard sell in favour of…
Our Favourite Marketing Campaigns

Our favourite marketing campaigns of 2013 (so far) Part 1

In the marketing world, it pays to be innovative and to challenge preconceptions. From the very biggest companies to the humblest start-ups and growing businesses, marketing is about being noticed and standing out in a competitive marketplace. The…