Marketing vs Sales

Sales versus marketing: managing your budget

Small businesses, start-ups and growing companies can face something of an uphill struggle when it comes to establishing brand awareness and brand loyalty. You could hire a team of sales staff to help push your products and services to a new…
Marketing Growth on a Budget

Business growth on a limited budget: is it possible?

Pursuing business growth can be a challenge at the best of times, but there is an assumption amongst most UK firms that opportunities for growth and expansion can only be pursued when there is a significant amount of cash in the coffers. While…
Target Marketing

Personalised target marketing: a question and answer session

The marketing industry is moving fast. New technologies, new techniques and even new audience theories are driving marketers forwards, allowing them to communicate with their customers and potential customers in increasingly intimate ways. Personalised…
Failure to Success

The strange case of Nike’s ‘Write the Future’ campaign

Sometimes, the difference between marketing success and failure can be decided by the narrowest of margins. Even the most beautifully executed, creatively realised marketing campaigns can suffer abject failure due to extenuating circumstances…
Marketing Conversations

Getting people talking: how to stimulate conversation about your brand

One of the best ways to get people investing in your products and services is to stimulate conversation about your brand. When people start talking about your company or its associated marketing activities – either in person or via social…
Marketing stunts

Opportunity Marketing’s top five marketing stunts of all time!

A careful, concerted and well thought-out marketing campaign can be an incredibly successful enterprise, increasing brand awareness and loyalty whilst encouraging more customers to pick your company over its rivals. Marketing campaigns can…
Social media marketing

Social media marketing: what you need to know

The 21st century has opened up a plethora of new marketing avenues and opportunities for ambitious UK businesses to explore, none more convenient and adaptable than the world of social media. Social networks like Facebook, Twitter, and LinkedIn…
Marketing memes of 2013

Tending to trends: marketing memes of 2013

The marketing industry is one of the fastest moving industries in the UK, driven as it is by emerging technologies and unpredictable audience trends. Last year alone we saw a host of new marketing memes sweep through the industry, some of which…
Marketing healthcheck

Does your business need a marketing healthcheck?

It almost goes without saying, but not all marketing activities and campaigns are the same. It can be difficult to tell whether you’re getting the most from your brand’s marketing department or if all that revenue is simply being shovelled…
Marketing and Advertising

Why marketing isn’t just about adverts

As soon as you mention the word ‘marketing’, some people immediately start to think of ‘adverts’. While advertising is of course an integral part of marketing, to suggest that marketing is nothing but advertising would be an antiquated…