Content Marketing

Effective marketing in the 21st century

In the middle of the 20th century, there were only so many ways to get the message about your product out there. Companies looking to advertise their wares were told by marketing experts that they could choose from TV advertising (still in its…
Marketing Communication Breakdown

21st century marketing: has there been a communication breakdown?

In the good old days, most marketing consultants knew how to give their activities that ‘hands on’ feel. They knew their audiences and they knew how to convey a message, but the emergence of new technologies, marketing strategies and audience…
Content Marketing

Survival of the Quickest – Adapt or be left behind

So in the last three weeks we have seen three retail “giants” fall from grace.  But far from being a sign that it is another “dip”, these three casualties were inevitable. It isn’t a sign of the current economic trading period –…
10 Million Marketing Budget

What would you do with a £10 million marketing budget?

Very few companies the world over can boast a marketing budget £10 million or more strong – the reality is that most of us will have to make do with far less in the coffers. However, that doesn’t mean that we can’t dream about the possibilities…
Opportunity Marketing Taste

In marketing, there’s no accounting for taste

In the world of marketing, as in all professional spheres, it can be extremely difficult to leave your personality at the door when you leave the house. An individual’s tastes are of course hugely important and can go a long way towards…
Content Marketing
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Content marketing explained

21st Century marketing is an ever-changing process and most marketing consultants agree that your company needs to act fast if it’s going to keep up with the times. Online marketing now represents a considerable percentage of many businesses’…
Content Marketing

The trick to great marketing slogans explained

When it comes to promoting a brand, product or service, most marketing consultants will tell you that little is quite as effective in so few words as a well-written slogan. Slogans can appear in advertisements, on your promotional items or…
Content Marketing

21st Century Marketing Changes

The turn of the millennium seems like a very long time ago indeed. The latter days of 1999 saw people losing sleep over the perceived ‘millennium bug’, broadband had yet to increase internet speeds to usable levels, and people were texting…
Content Marketing

Ambition and implementation

When it comes to marketing, sometimes a great idea simply isn’t enough. For one reason or another, dozens of potentially successful marketing plans have failed to achieve their potential, or even to get off of the ground in some cases; the…
Content Marketing

The Importance of Understanding Audiences

Successful marketing is all about appealing to the right audience. If you don’t understand what your audience wants, or if you feel as though you can’t realistically tell them what they need or want, you’re in danger of making some serious…