Top 10 Tips for choosing a Marketing company

Marketing should not be shrouded in secrecy and regarded as a ‘Dark Art’ which no-one understands, as the marketing process is actually very simple and logical. So why is it then that when it comes to appointing a marketing company that…

How to lose a potential customer (in one easy step)!

Last week I was conducting a price benchmarking exercise for a client of mine which involved ringing around a lot of local competitors offering the same service as them. The idea was to plot where my client was effectively positioned in relation…

The danger of the golden egg!

I have recently conducted an audit of the types of businesses I have worked with over the last 5 years to see whether there were any common factors that drove my customers to start working with me. It has been an interesting and useful process…

Don't E-shot yourself in the foot

Quite often I get asked the question what the key things are that work in generating higher response rates in both direct mail and e-mail marketing campaigns. There is no ‘Holy Grail’ to follow that will guarantee you a response but to…

Why you should be marketing in a recession!

Whatever you choose to call it…..”the economic climate”, “the downturn”, “the recession”….many companies have to take some responsibility themselves if they have experienced a drop off in performance and a decline in sales. Why? …

“Marketing is a waste of time and money!” Really?

During our early days we targeted a select number of companies who we felt need assistance with marketing and were taken aback by a particular business owner’s attitude to marketing, although over the year we have realised he’s not alone. I…