The Golden Egg amongst standard Eggs

The Importance of Understanding Audiences

Successful marketing is all about appealing to the right audience. If you don’t understand what your audience wants, or if you feel as though you can’t realistically tell them what they need or want, you’re in danger of making some serious…
The Golden Egg amongst standard Eggs

Top 10 Tips for choosing a Marketing company

Marketing should not be shrouded in secrecy and regarded as a ‘Dark Art’ which no-one understands, as the marketing process is actually very simple and logical. So why is it then that when it comes to appointing a marketing company that…
The Golden Egg amongst standard Eggs

How to lose a potential customer (in one easy step)!

Last week I was conducting a price benchmarking exercise for a client of mine which involved ringing around a lot of local competitors offering the same service as them. The idea was to plot where my client was effectively positioned in relation…
The Golden Egg amongst standard Eggs

The danger of the golden egg!

I have recently conducted an audit of the types of businesses I have worked with over the last 5 years to see whether there were any common factors that drove my customers to start working with me. It has been an interesting and useful process…
The Golden Egg amongst standard Eggs

Don’t E-shot yourself in the foot

Quite often I get asked the question what the key things are that work in generating higher response rates in both direct mail and e-mail marketing campaigns. There is no ‘Holy Grail’ to follow that will guarantee you a response but to…
The Golden Egg amongst standard Eggs

Why you should be marketing in a recession!

Whatever you choose to call it…..”the economic climate”, “the downturn”, “the recession”….many companies have to take some responsibility themselves if they have experienced a drop off in performance and a decline in sales. Why? …
The Golden Egg amongst standard Eggs

“Marketing is a waste of time and money!” Really?

During our early days we targeted a select number of companies who we felt need assistance with marketing and were taken aback by a particular business owner’s attitude to marketing, although over the year we have realised he’s not alone. I…