Should your business still use Instagram in 2018?

In March 2016 we wrote a blog looking at ‘5 reasons your business should use Instagram’ – however since then a lot has changed and some of the reasons we championed the social network no longer exist. For example, we were huge fans of…
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SEO vs PPC – the key to increasing website traffic using Google

Search engines such as Google have proven to be a key asset in driving website traffic for businesses, with the key approach to finding search engine success resting on a business’s SEO (search engine optimisation) and PPC (pay per click)…

5 point check to ensure your B2C marketing is GDPR compliant

While many businesses are addressing GDPR compliance on a general level, it’s also crucial for them to drill down into varying departments and understand the implications it could have – and one of these is marketing which is likely to be…
facebook algorithm update

How your business can overcome Facebook’s algorithm update

On January 11th Facebook made an announcement on the latest change to their news feed algorithm. They stated that there was now to be a greater onus placed on posts from friends and family, and less so from groups and business pages. The change…
2018 business preparations

Don't fall behind in 2018 - prepare your business now

With the year gradually drawing to a close, you can be forgiven for taking your foot off the gas when it comes to your business and looking forward to winding down during the holiday period. While we completely appreciate the need to relax and…

3 simple social media tools to understand your customers

Since the boom of social media, businesses have found it increasingly easier to engage with their audience, and now things have been taken a step further with an increasing number of polling features being introduced. These additions have now…

4 Twitter campaigns that went horribly wrong

Social media campaigns should always be approached with care. While they can make for a great way of communicating with your customers, they’re also open to being taken advantage of by the countless number of online trolls. We’ve seen a…
Discover Marketing Event Promo Banner

Discover Marketing Event Launched

After successfully servicing SME clients with strategic marketing advice and implementation support for almost 9 years, Opportunity Marketing has recently announced that it is going to launch a series of marketing event workshops across the…

How small businesses are profiting from Pokémon Go

Since the launch of Pokémon Go, Nintento's market value had increased by £9 billion within the first 5 days. That's a HUGE amount, but what does that mean for small businesses? Well, thousands of businesses all over the world are already…
Instagram & Hootsuite

Scheduling Instagram content in Hootsuite, is it a help or hindrance?

The news of Hootsuite incorporating the scheduling function for Instagram is sure to have marketers and business owners all over reeling with joy. The Facebook owned photo and video sharing app has become incredibly popular in the last few years…