Black Friday Marketing Promotion graphic
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Why "Black Friday" may not be the best marketing promotion

The marketing promotion "Black Friday" has become a transatlantic marketing phenomenon.  But just because something gets a lot of hype, doesn’t necessarily mean it is right for your business.  In this article we take a look at the…
Plastic packages background

Being a PEST: from convenience to conscience marketing

So what is conscience marketing? Marketing, as a discipline, follows a very logical and structured process.  If you have ever studied marketing at any level, you will be familiar with the 7 P’s, a SWOT Analysis and positioning matrices. …
Close up of a happy customer's smile
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The Marketing Secret to Keeping Customers Smiling

I think I speak for the vast majority when I say that we all would like our customers to be happy customers. So, what makes a customer keep coming back? What makes a customer happy? What makes a customer smile?
chess game Great Britain and the European Union
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Should Brexit impact how you conduct your Marketing?

Barely a week goes by without someone enquiring about the impact of Brexit on the SME marketplace. It is quite difficult to work out exactly what impact Brexit is going to have on SMEs. But one thing is for sure, if the external environment…
2019 business preparations

Don't fall behind next year - prepare your business now

With the year gradually drawing to a close, you can be forgiven for taking your foot off the gas when it comes to your business and looking forward to winding down during the holiday period. While we completely appreciate the need to relax and…
Horror Movie Poster

Blockbuster Collapse is a Marketing Horror Movie

When last week’s news came out that Blockbuster were launching a temporary pop-up version of their video rental store in East London to celebrate the release of Deadpool 2, we felt a collective shudder go through our bodies.  We still…

Should your business still use Instagram in 2018?

In March 2016 we wrote a blog looking at ‘5 reasons your business should use Instagram’ – however since then a lot has changed and some of the reasons we championed the social network no longer exist. For example, we were huge fans of…
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SEO vs PPC – the key to increasing website traffic using Google

Search engines such as Google have proven to be a key asset in driving website traffic for businesses, with the key approach to finding search engine success resting on a business’s SEO (search engine optimisation) and PPC (pay per click)…

5 point check to ensure your B2C marketing is GDPR compliant

While many businesses are addressing GDPR compliance on a general level, it’s also crucial for them to drill down into varying departments and understand the implications it could have – and one of these is marketing which is likely to be…
facebook algorithm update

How your business can overcome Facebook’s algorithm update

On January 11th Facebook made an announcement on the latest change to their news feed algorithm. They stated that there was now to be a greater onus placed on posts from friends and family, and less so from groups and business pages. The change…