2018 business preparations

Don't fall behind in 2018 - prepare your business now

With the year gradually drawing to a close, you can be forgiven for taking your foot off the gas when it comes to your business and looking forward to winding down during the holiday period. While we completely appreciate the need to relax and…

3 simple social media tools to understand your customers

Since the boom of social media, businesses have found it increasingly easier to engage with their audience, and now things have been taken a step further with an increasing number of polling features being introduced. These additions have now…

4 Twitter campaigns that went horribly wrong

Social media campaigns should always be approached with care. While they can make for a great way of communicating with your customers, they’re also open to being taken advantage of by the countless number of online trolls. We’ve seen a…
Discover Marketing Event Promo Banner

Discover Marketing Event Launched

After successfully servicing SME clients with strategic marketing advice and implementation support for almost 9 years, Opportunity Marketing has recently announced that it is going to launch a series of marketing event workshops across the…

How small businesses are profiting from Pokémon Go

Since the launch of Pokémon Go, Nintento's market value had increased by £9 billion within the first 5 days. That's a HUGE amount, but what does that mean for small businesses? Well, thousands of businesses all over the world are already…
Instagram & Hootsuite

Scheduling Instagram content in Hootsuite, is it a help or hindrance?

The news of Hootsuite incorporating the scheduling function for Instagram is sure to have marketers and business owners all over reeling with joy. The Facebook owned photo and video sharing app has become incredibly popular in the last few years…
Questionable marketing practices

Five questionable marketing practices (and why they never worked)

We’ve all encountered some dodgy sales tactics in our time. Eventually, you learn to recognise the signs of a less than honest sales strategy. Unfortunately, the field of marketing is also home to some questionable practices that are likely…
Coca-Cola's Twitter campaign

Coca-Cola’s Twitter marketing campaign ends in disaster

Coca-Cola runs a dozen different marketing campaigns a year across as many platforms, but even the biggest companies can make huge marketing errors. The idea behind Coca-Cola’s #MakeItHappy Twitter campaign was simple: to cut through the usual…
Super Bowl Advertising

Super Bowl advertising cost $4.5m per 30 seconds

The annual NFL Championship game between the winners of the American Football Conference and the National Football Conference – better known as the Super Bowl – takes place this weekend and is one of the most bombastic sporting events of…
Google marketing

Google gives insight into online advert viewability

Google recently released its first global report on advert viewability. Viewability tracks the number of impressions made by users that are actually seen. That ad in your footer or midway through the page isn’t as viewable as an advert near…