5 point check to ensure your B2C marketing is GDPR compliant

While many businesses are addressing GDPR compliance on a general level, it’s also crucial for them to drill down into varying departments and understand the implications it could have – and one of these is marketing which is likely to be…
facebook algorithm update

How your business can overcome Facebook’s algorithm update

On January 11th Facebook made an announcement on the latest change to their news feed algorithm. They stated that there was now to be a greater onus placed on posts from friends and family, and less so from groups and business pages. The change…
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Why audio marketing should be considered in your marketing strategy

While the use of audio within marketing has been around for years, the advancement of technology has meant that it’s developed a considerable amount in recent years. 2 of the main areas where audio now has the biggest impact in our lives is…

3 simple social media tools to understand your customers

Since the boom of social media, businesses have found it increasingly easier to engage with their audience, and now things have been taken a step further with an increasing number of polling features being introduced. These additions have now…

4 Twitter campaigns that went horribly wrong

Social media campaigns should always be approached with care. While they can make for a great way of communicating with your customers, they’re also open to being taken advantage of by the countless number of online trolls. We’ve seen a…
Discover Marketing Event Promo Banner

Discover Marketing Event Launched

After successfully servicing SME clients with strategic marketing advice and implementation support for almost 9 years, Opportunity Marketing has recently announced that it is going to launch a series of marketing event workshops across the…

How small businesses are profiting from Pokémon Go

Since the launch of Pokémon Go, Nintento's market value had increased by £9 billion within the first 5 days. That's a HUGE amount, but what does that mean for small businesses? Well, thousands of businesses all over the world are already…
Instagram & Hootsuite

Scheduling Instagram content in Hootsuite, is it a help or hindrance?

The news of Hootsuite incorporating the scheduling function for Instagram is sure to have marketers and business owners all over reeling with joy. The Facebook owned photo and video sharing app has become incredibly popular in the last few years…
Questionable marketing practices

Five questionable marketing practices (and why they never worked)

We’ve all encountered some dodgy sales tactics in our time. Eventually, you learn to recognise the signs of a less than honest sales strategy. Unfortunately, the field of marketing is also home to some questionable practices that are likely…
Coca-Cola's Twitter campaign

Coca-Cola’s Twitter marketing campaign ends in disaster

Coca-Cola runs a dozen different marketing campaigns a year across as many platforms, but even the biggest companies can make huge marketing errors. The idea behind Coca-Cola’s #MakeItHappy Twitter campaign was simple: to cut through the usual…