Super Bowl Advertising

Super Bowl advertising cost $4.5m per 30 seconds

The annual NFL Championship game between the winners of the American Football Conference and the National Football Conference – better known as the Super Bowl – takes place this weekend and is one of the most bombastic sporting events of…
Google marketing

Google gives insight into online advert viewability

Google recently released its first global report on advert viewability. Viewability tracks the number of impressions made by users that are actually seen. That ad in your footer or midway through the page isn’t as viewable as an advert near…
John Lewis Christmas marketing

John Lewis’ Christmas advert is a predictable marketing masterclass

John Lewis’ 2015 Christmas advert starring Monty the Penguin has been a runaway success. The advert received over 4 million views on YouTube in the first 24 hours, and nearly 3 million views on Facebook. Here’s the video, in case you’ve…
Snapchat

Snapchat adds adverts: what does this mean for your brand?

US users of social messaging app Snapchat have encountered the first ever advert to be used on the platform – a 20-second trailer for a horror film. In a post on Snapchat’s blog, the company is open about the need to generate revenue through…
How to Monetise Social Media

Social networks seek to further monetise social media marketing

‘Free’ social media marketing is becoming increasingly marginalised as the leading social networks seek to monetise their marketing services, claims The Guardian. The article follows news that Twitter will soon become a ‘pay-to-play’…
Premier League Warning

Premier League’s warning to Twitter users shows power of social media

Social media has become such a phenomenon that even the Premier League must now spend resources to police it. At the beginning of the current Premier League season, the organisers publicly stated that they plan to clamp down on the sharing of…
Marketers Reach Half of 18 to 34s

Marketers can reach half of 18-34s via mobile

A survey carried out by Weve, Vodafone, O2 and EE’s joint mobile marketing network found that 45 per cent of 18-34 year-olds consider mobile to be their first choice of device when it comes to interacting online. This puts the mobile platform…
Traditional vs Digital Marketing

Traditional versus digital marketing: are the old ways dead?

A simple search on Google and you’ll find that the topic of discussion, among all those involved in the marketing world, is whether or not traditional marketing is dead because of digital marketing. Why anyone thinks one cannot survive while…
Social Media Map

Are banks the last to discover social media?

Social media is now one of the key platforms for a business to engage with consumers, but when it comes to all the rules and regulations surrounding what banks can and cannot talk about, is it any wonder that they’re years behind? According…
Mobile Growth

UK mobile advertising market to grow 90% in 2013

The UK mobile advertising market is likely to grow to almost double its size to £1bn in 2013. This prediction comes as Google, Facebook and Twitter are continuously managing to successfully mine the smartphone, tablet and app revolution. Mobile…