Marketing's Hidden Gem! (The Seven P’s Part Four: People)

Continuing the series of ‘The Seven P’s’ this blog focuses on a key element which is often overlooked but can be the difference between marketing success and failure – your people! A couple of recent TV shows have recently come back…

The Marketing Glue! (The Seven P’s Part Three: Process)

Continuing the series of ‘The Seven P’s’ this blog focuses on a key element which can potentially undo all of the hard work of the rest of your marketing! You will often find me ranting on about how marketing is not just about promotions…

Come on Down, The Price is Right (The Seven P’s – Part Two: Price)

Continuing the series of ‘The Seven P’s’ this blog focuses on a key element which can make or break any product or service – Price! Price is an issue which many companies struggle with – too expensive and not enough customers will…

The Seven P’s – Part One - Product

‘Marketing’, as a term, is radically overused in the business world. There are many companies out there who claim to be experts in marketing and yet they really fail to understand exactly what marketing is. If companies who are offering…