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How to Check Whether Your Marketing Messaging is Aligned

Let’s face it, most business owners are specialists in their field.  Unless they are running a marketing agency or consultancy, marketing is unlikely to be their specialism.  So, is it any wonder that business owners decide to either: …
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Blockbuster Collapse is a Marketing Horror Movie

When last week’s news came out that Blockbuster were launching a temporary pop-up version of their video rental store in East London to celebrate the release of Deadpool 2, we felt a collective shudder go through our bodies.  We still can’t…

8 factors that could determine the success of your product

Your products and services sit at the heart of your business and, in many cases, are the critical factor in whether a business succeeds or fails. This is why a great deal of care needs to be taken in not only the development of what you offer,…

Why everyone in your business should live and breathe your mission, vision and values

Your mission, vision and values are what define your business and can steer the manner in which you operate. However, we often find that many businesses either don’t have any in place, or they simply remain amongst senior staff and aren’t…
Marketing's Golden Bullet Secret

Marketing’s “Golden Bullet” Secret

One of the questions that often gets asked of marketing companies is "what should I be doing?" or "what are the quick wins?".  In actual fact what most businesses are asking is what is the quick and easy way to invest my money to get a good…

Why audio marketing should be considered in your marketing strategy

While the use of audio within marketing has been around for years, the advancement of technology has meant that it’s developed a considerable amount in recent years. 2 of the main areas where audio now has the biggest impact in our lives is…

How do you know whether you need a marketing agency or marketing consultant?

Many businesses often fail at the first step when it comes marketing – which usually comes down to whether they need a marketing consultancy or a marketing agency. It’s important you’re able to distinguish between the 2 as it can have…
marketing small businesses

Marketing help for small businesses – How to get started

Many small businesses don’t often have large budgets to splash out on marketing which is why it’s important to ensure they invest their money in the right areas. However, with marketing covering such a broad spectrum of topics, it can be…