Find the key to starting your own business

Key to Success

Having the zest for a particular industry or a certain field of interest and creating a business out of this is important as it will help you maintain focus in the long run. ‘Zest’ refers to the passion and interest in what you do and this for us is something you should work to maintain for as long as you run your business. If you haven’t yet started your own business then find that one thing which really interests you and you can see yourself working around for years to come.

Finding your ‘zest’

It can often be tricky to find that point of interest which you can actually turn into a business, however there are a few factors which you can find your passion within and which have formed the foundations of many businesses.

An interest in a particular product/service

For many people their interest in a certain product or service (or even industry sector) is the main driving force behind their start-up ideas. This interest is usually developed through years of working within a field and gaining a deep level of understanding in regards to all of the workings within the sector. Alternatively people may just develop an interest as a result of using a particular product or service on a regular basis but finding a way in which it could be improved through the consumption of it.

A mission to achieve a goal

Having a goal you’d like to accomplish is also a great base for a business as it provides you with the impetus to continue driving forward to achieve whatever it may be. Social enterprises and environmental organisations are a prime example of this as their main pursuit is to serve a purpose and accomplish some sort of goal, whether it be tackling social problems or sustaining the environment.

Personal interests

Personal interests can make it somewhat easy to start a business or awfully tricky, and it’s all dependant on the interest which takes your fancy. You must however remember that there is likely to be a business opportunity of some form regardless of what your interest is so don’t be put off in thinking that it might not appeal to everyone. For example a jeweller will most likely be heavily engrossed in jewellery in general along with emerging trends and crafting new designs, this shows the direct translation of turning a personal interest into a business. On the other hand someone who might be a football enthusiast but not skilled enough to become a professional could start a coaching school which is more of an indirect approach to creating a business out of a personal interest.

How to maintain the zest

Keeping the passion you have for what you do will help to ensure you get the best results out of what you offer and maximise returns as you will find yourself working harder. This invested interest is likely to lead you to finding opportunities to improve your offering, something which might not be seen if you’re working lackadaisically.

One of the main reasons for losing an interest and the love for what initially spurred you to start is being separated from the core of the business. When a business grows substantially you can find yourself being drowned in tasks that don’t really interest you. Things such as managing your accounts and conducting marketing might not be something which appeals to you and spending hours a week or even a day is only going to draw you away from the parts of your business that you actually enjoy and so you should look to either employ someone to conduct the duties or outsource them.

As the Thomas J Watson quote goes, “The great accomplishments of man have resulted from the transmission of ideas of enthusiasm”, so find your passion and an idea which gets you enthused to set yourself on the path of starting a business which will hold your interest for the long term and with is bring you success.

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Ian is the founder of Opportunity Marketing marketing, with over 18 years of experience in successfully setting up marketing departments, creating marketing strategies and implementing these strategies across a wide number of SME companies in both the B2B and B2C sectors through a variety of channels.
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