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The Franchise Marketing Dilemma

Currently there are around 48,000 franchise businesses in the UK , a number which has doubled in the last 25 years, across 900 franchise brands that now employ over 621,000 people (an increase of 70% in last 10 years).  Franchising is…
High impact punch in a boxing match
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5 simple rules to maximise marketing impact

Marketing isn’t difficult.  The problem is that most people overcomplicate it.  It isn’t a dark art.  It is just a really logical way to approach how you  present your business.  Some people build it up to be…

Unconventional Marketing Tactics That Can Yield Big Results

Are you interested in building a large following for your business? Of course, you are--because who wouldn't want to attract many subscribers and users to boost business growth? But how do you create a massive audience quickly and promote…
"Passion led us here" printed on pavement slabs.
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Values: a solid base from which to build a successful business

Our values are our core beliefs – guidelines for how we live our lives. They help shape our decisions, influence our behaviour, and regulate our actions towards others. Personal values are often intrinsic – we act on them naturally and…
Browsing a website on a laptop
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Why should you never think website first in your approach to marketing.

There aren’t many businesses that don’t have a website – even if it’s just a basic one-pager. It’s often one of the first marketing tools new companies invest in, and with good reason. After all, most people use the internet regularly…
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How important is your brand identity?

You’ve probably heard phrases like brand, branding and brand identity being bandied around, but what do they all mean and are they actually that important? In the simplest terms, your brand (or branding) is what differentiates you from…