3 reasons your SME needs a marketing strategy

Marketing is one of those areas that many business owners know…
July 1, 2016/by Ian Kirk

4 solutions to grow your sales

If you find that your business has plateaued or that sales have…
June 16, 2016/by Ian Kirk

3 factors to keep your SME competitive

For any business to remain competitive it’s crucial you understand…
June 3, 2016/by Ian Kirk

5 ways to make the most of positive and negative reviews

Customer reviews and feedback tend to fall into either one of…
May 20, 2016/by Ian Kirk

3 reasons why you shouldn’t use market share to measure performance

Many businesses often get too caught up in measuring their performance…
May 6, 2016/by Ian Kirk

5 reasons why marketing needs to be continuous

Marketing is a discipline in business which is largely misunderstood.…
April 15, 2016/by Ian Kirk

Why Your SME Should Consider Print Media

The notion that “print is dead” is something that has become…
April 1, 2016/by Ian Kirk

How Changes to Google AdWords Will Affect Your SME

As we know Google is always changing the way it serves results…
March 17, 2016/by Ian Kirk

5 Reasons Your SME Should Use Instagram

Instagram has come a long way since its initial release in October…
March 3, 2016/by Ian Kirk

5 signs that you need a marketing strategy

Many SMEs don’t have a dedicated marketing department therefore…
February 18, 2016/by Ian Kirk

6 Key Steps to Online Marketing Success

As we enter 2016 the role that digital media plays in most people’s…
February 1, 2016/by Ian Kirk

How To Set Your Marketing Goals

So the New Year is upon us, marking a time we often use to set…
January 20, 2016/by Ian Kirk

Find the key to starting your own business

Having the zest for a particular industry or a certain field…
December 9, 2015/by Ian Kirk

3 Key Steps To Get Referrals Using Word Of Mouth

As an SME it’s important you make the most of every avenue…
November 24, 2015/by Ian Kirk

Increasing your leads with a Unique Buying Proposition

In many areas of business we can often get stuck in our ways…
November 11, 2015/by Ian Kirk

5 areas your SME should research

While some decisions are fine to be made on gut instincts, there…
October 27, 2015/by Ian Kirk

Why quality counts in creating success for your SME

The overarching key to your success is ultimately in the quality…
October 14, 2015/by Ian Kirk

How your SME can benefit from using live streaming apps

The popularity of recorded video content has grown substantially…
October 1, 2015/by Ian Kirk

5 things to identify if you’re ready for a marketing strategy

Having a flourishing business is something a countless number…
September 9, 2015/by Ian Kirk

Why emojis should be your language of choice

As marketers we strive to speak the language of our customers,…
August 27, 2015/by Ian Kirk

Scheduling Instagram content in Hootsuite, is it a help or hindrance?

The news of Hootsuite incorporating the scheduling function for…
August 14, 2015/by Ian Kirk

Why optimising for mobile matters to your success

We’ve all grown aware of the increasing influence of mobiles…
July 16, 2015/by Ian Kirk

Five marketing tips for the summer

Every summer we hear the same excuses from business owners complaining…
June 5, 2015/by Ian Kirk

Five questionable marketing practices (and why they never worked)

We’ve all encountered some dodgy sales tactics in our time.…
April 14, 2015/by Ian Kirk

What happens in a single second on the internet?

Online marketing is part of many companies’ marketing strategies,…
March 31, 2015/by Ian Kirk

Fantastically flawed marketing campaigns: McDonald’s, 1984 Olympics

Every business knows that sporting events are great opportunities…
March 18, 2015/by Ian Kirk

Coca-Cola’s Twitter marketing campaign ends in disaster

Coca-Cola runs a dozen different marketing campaigns a year across…
March 3, 2015/by Ian Kirk

Four of our favourite Valentine’s Day marketing campaigns

Whether you’re a hopeless romantic who’d sooner eat glass…
February 14, 2015/by Ian Kirk

Super Bowl advertising cost $4.5m per 30 seconds

The annual NFL Championship game between the winners of the American…
January 28, 2015/by Ian Kirk