3 Key Steps To Get Referrals Using Word Of Mouth

As an SME it’s important you make the most of every avenue…
November 24, 2015/by Ian Kirk

Increasing your leads with a Unique Buying Proposition

In many areas of business we can often get stuck in our ways…
November 11, 2015/by Ian Kirk

5 areas your SME should research

While some decisions are fine to be made on gut instincts, there…
October 27, 2015/by Ian Kirk

Why quality counts in creating success for your SME

The overarching key to your success is ultimately in the quality…
October 14, 2015/by Ian Kirk

How your SME can benefit from using live streaming apps

The popularity of recorded video content has grown substantially…
October 1, 2015/by Ian Kirk

5 things to identify if you’re ready for a marketing strategy

Having a flourishing business is something a countless number…
September 9, 2015/by Ian Kirk

Why emojis should be your language of choice

As marketers we strive to speak the language of our customers,…
August 27, 2015/by Ian Kirk

Scheduling Instagram content in Hootsuite, is it a help or hindrance?

The news of Hootsuite incorporating the scheduling function for…
August 14, 2015/by Ian Kirk

Why optimising for mobile matters to your success

We’ve all grown aware of the increasing influence of mobiles…
July 16, 2015/by Ian Kirk

Five marketing tips for the summer

Every summer we hear the same excuses from business owners complaining…
June 5, 2015/by Ian Kirk

Five questionable marketing practices (and why they never worked)

We’ve all encountered some dodgy sales tactics in our time.…
April 14, 2015/by Ian Kirk

What happens in a single second on the internet?

Online marketing is part of many companies’ marketing strategies,…
March 31, 2015/by Ian Kirk

Fantastically flawed marketing campaigns: McDonald’s, 1984 Olympics

Every business knows that sporting events are great opportunities…
March 18, 2015/by Ian Kirk

Coca-Cola’s Twitter marketing campaign ends in disaster

Coca-Cola runs a dozen different marketing campaigns a year across…
March 3, 2015/by Ian Kirk

Four of our favourite Valentine’s Day marketing campaigns

Whether you’re a hopeless romantic who’d sooner eat glass…
February 14, 2015/by Ian Kirk

Super Bowl advertising cost $4.5m per 30 seconds

The annual NFL Championship game between the winners of the American…
January 28, 2015/by Ian Kirk

Five Valentine’s Day marketing ideas for small businesses

Now we’ve recovered from the busy Christmas period, the January…
January 26, 2015/by Ian Kirk

SME Marketing: How to make your mark

We’ve all marvelled at the quality of the multi-million pound…
January 15, 2015/by Ian Kirk

Google gives insight into online advert viewability

Google recently released its first global report on advert viewability.…
January 5, 2015/by Ian Kirk

Christmas marketing for SMEs: dos and don’ts

The Christmas shopping season is upon us. For most B2C companies…
December 1, 2014/by Ian Kirk

John Lewis’ Christmas advert is a predictable marketing masterclass

John Lewis’ 2015 Christmas advert starring Monty the Penguin…
November 26, 2014/by Ian Kirk

Which social media platform is right for you?

There are a plethora of social media platforms out there, and…
November 17, 2014/by Ian Kirk

Snapchat adds adverts: what does this mean for your brand?

US users of social messaging app Snapchat have encountered the…
November 3, 2014/by Ian Kirk

Social networks seek to further monetise social media marketing

‘Free’ social media marketing is becoming increasingly marginalised…
October 20, 2014/by Ian Kirk

Marketing guidebook: making the most of current events

Historically, the marketing world is known to change particularly…
October 13, 2014/by Ian Kirk

A beginner’s guide to SEO

Search engine optimisation (SEO) is one of the cornerstones of…
October 3, 2014/by Ian Kirk

A beginner’s guide to copywriting

Today on the Opportunity Marketing blog we’re providing you…
September 30, 2014/by Ian Kirk

Premier League’s warning to Twitter users shows power of social media

Social media has become such a phenomenon that even the Premier…
August 29, 2014/by Ian Kirk

Social media marketing: a glossary of terms

Social media marketing is an important tool in the 21st century…
August 26, 2014/by Ian Kirk

Digital marketing: a glossary of terms

Digital marketing is an ever-changing arena. Many companies are…
August 19, 2014/by Ian Kirk