Five questionable marketing practices (and why they never worked)

We’ve all encountered some dodgy sales tactics in our time.…
April 14, 2015/by Ian Kirk

What happens in a single second on the internet?

Online marketing is part of many companies’ marketing strategies,…
March 31, 2015/by Ian Kirk

Fantastically flawed marketing campaigns: McDonald’s, 1984 Olympics

Every business knows that sporting events are great opportunities…
March 18, 2015/by Ian Kirk

Coca-Cola’s Twitter marketing campaign ends in disaster

Coca-Cola runs a dozen different marketing campaigns a year across…
March 3, 2015/by Ian Kirk

Four of our favourite Valentine’s Day marketing campaigns

Whether you’re a hopeless romantic who’d sooner eat glass…
February 14, 2015/by Ian Kirk

Super Bowl advertising cost $4.5m per 30 seconds

The annual NFL Championship game between the winners of the American…
January 28, 2015/by Ian Kirk

Five Valentine’s Day marketing ideas for small businesses

Now we’ve recovered from the busy Christmas period, the January…
January 26, 2015/by Ian Kirk

SME Marketing: How to make your mark

We’ve all marvelled at the quality of the multi-million pound…
January 15, 2015/by Ian Kirk

Google gives insight into online advert viewability

Google recently released its first global report on advert viewability.…
January 5, 2015/by Ian Kirk

Christmas marketing for SMEs: dos and don’ts

The Christmas shopping season is upon us. For most B2C companies…
December 1, 2014/by Ian Kirk

John Lewis’ Christmas advert is a predictable marketing masterclass

John Lewis’ 2015 Christmas advert starring Monty the Penguin…
November 26, 2014/by Ian Kirk

Which social media platform is right for you?

There are a plethora of social media platforms out there, and…
November 17, 2014/by Ian Kirk

Snapchat adds adverts: what does this mean for your brand?

US users of social messaging app Snapchat have encountered the…
November 3, 2014/by Ian Kirk

Social networks seek to further monetise social media marketing

‘Free’ social media marketing is becoming increasingly marginalised…
October 20, 2014/by Ian Kirk

Marketing guidebook: making the most of current events

Historically, the marketing world is known to change particularly…
October 13, 2014/by Ian Kirk

A beginner’s guide to SEO

Search engine optimisation (SEO) is one of the cornerstones of…
October 3, 2014/by Ian Kirk

A beginner’s guide to copywriting

Today on the Opportunity Marketing blog we’re providing you…
September 30, 2014/by Ian Kirk

Premier League’s warning to Twitter users shows power of social media

Social media has become such a phenomenon that even the Premier…
August 29, 2014/by Ian Kirk

Social media marketing: a glossary of terms

Social media marketing is an important tool in the 21st century…
August 26, 2014/by Ian Kirk

Digital marketing: a glossary of terms

Digital marketing is an ever-changing arena. Many companies are…
August 19, 2014/by Ian Kirk

A beginner’s guide to branding

New businesses need to take marketing seriously. Your network…
August 11, 2014/by Ian Kirk

The rise of ‘sadvertising’ and what it means for your business

Trends in advertising don’t last long. Today’s flavour of…
August 6, 2014/by Ian Kirk

Marketing strategy vs. marketing implementation

Not all companies are in the same stage of their marketing strategies.

Some…
June 24, 2014/by Ian Kirk

Seven marketing tips to try in 2014

A new financial year brings a new budget allocation for your…
March 7, 2014/by Ian Kirk

Marketing guidebook: Using the internet to follow your competitors

If you’re starting a business and aren’t sure whether or…
March 7, 2014/by Ian Kirk

Social media marketing: a beginner’s guide

Social media has been around long enough now for marketers to…
January 28, 2014/by Ian Kirk

5 outdated marketing campaigns (and why they’d never work today)

The 1950s and ‘60s are often painted as the ‘golden age’…
January 21, 2014/by Ian Kirk

The importance of pre-planning: your 2014 marketing calendar

Effective marketing strategy is all about pre-planning and anticipation.…
January 14, 2014/by Ian Kirk

The importance of online marketing

Although we still believe print marketing to be as necessary…
December 19, 2013/by Ian Kirk

Five common marketing blunders (and how you can avoid them!)

In a competitive, fast-paced industry, successful marketing is…
December 16, 2013/by Ian Kirk