A beginner’s guide to branding

New businesses need to take marketing seriously. Your network…
August 11, 2014/by Ian Kirk

The rise of ‘sadvertising’ and what it means for your business

Trends in advertising don’t last long. Today’s flavour of…
August 6, 2014/by Ian Kirk

Marketing strategy vs. marketing implementation

Not all companies are in the same stage of their marketing strategies.

Some…
June 24, 2014/by Ian Kirk

Seven marketing tips to try in 2014

A new financial year brings a new budget allocation for your…
March 7, 2014/by Ian Kirk

Marketing guidebook: Using the internet to follow your competitors

If you’re starting a business and aren’t sure whether or…
March 7, 2014/by Ian Kirk

Social media marketing: a beginner’s guide

Social media has been around long enough now for marketers to…
January 28, 2014/by Ian Kirk

5 outdated marketing campaigns (and why they’d never work today)

The 1950s and ‘60s are often painted as the ‘golden age’…
January 21, 2014/by Ian Kirk

The importance of pre-planning: your 2014 marketing calendar

Effective marketing strategy is all about pre-planning and anticipation.…
January 14, 2014/by Ian Kirk

The importance of online marketing

Although we still believe print marketing to be as necessary…
December 19, 2013/by Ian Kirk

Five common marketing blunders (and how you can avoid them!)

In a competitive, fast-paced industry, successful marketing is…
December 16, 2013/by Ian Kirk

Viral marketing: a beginner’s guide

21st century marketing is a very different beast to the traditional…
December 7, 2013/by Ian Kirk

Digital marketing on a budget: where is your time best invested?

For 21st century businesses, the emergence of digital marketing…
November 26, 2013/by Ian Kirk

Print marketing: a beginner’s guide

While inexpensive and quick-to-implement digital marketing has…
November 19, 2013/by Ian Kirk

Our favourite marketing campaigns of 2013 (so far) part 2

More often than not, the best marketing campaigns are those that…
November 15, 2013/by Ian Kirk

Our favourite marketing campaigns of 2013 (so far) Part 1

In the marketing world, it pays to be innovative and to challenge…
November 13, 2013/by Ian Kirk

Marketers can reach half of 18-34s via mobile

A survey carried out by Weve, Vodafone, O2 and EE’s joint mobile…
November 7, 2013/by Ian Kirk

Email marketing campaigns: is there ever a perfect time?

You’ve probably heard that there’s an optimum time for sending…
October 22, 2013/by Ian Kirk

Traditional versus digital marketing: are the old ways dead?

A simple search on Google and you’ll find that the topic of…
October 16, 2013/by Ian Kirk

A guide to text marketing

With an audience who are permanently switched on and ready to…
October 9, 2013/by Ian Kirk

Are banks the last to discover social media?

Social media is now one of the key platforms for a business to…
October 3, 2013/by Ian Kirk

Sales versus marketing: managing your budget

Small businesses, start-ups and growing companies can face something…
September 24, 2013/by Ian Kirk

Business growth on a limited budget: is it possible?

Pursuing business growth can be a challenge at the best of times,…
September 12, 2013/by Ian Kirk

Email marketing: a beginner’s guide

The 21st century has brought Britain’s SMEs more digital marketing…
August 21, 2013/by Ian Kirk

Five ways to increase your twitter following (and why you should care)

Social media marketing is one of the 21st century’s most potentially…
August 16, 2013/by Ian Kirk

How healthy is your marketing strategy?

At Opportunity Marketing, we’re sure that, if a company wants…
July 16, 2013/by Ian Kirk

How To Improve Marketing by Applying the Brakes

There is a common misconception when it comes to marketing, with…
July 11, 2013/by Ian Kirk

UK mobile advertising market to grow 90% in 2013

The UK mobile advertising market is likely to grow to almost…
July 9, 2013/by Ian Kirk

Personalised target marketing: a question and answer session

The marketing industry is moving fast. New technologies, new…
June 20, 2013/by Ian Kirk

The strange case of Nike’s ‘Write the Future’ campaign

Sometimes, the difference between marketing success and failure…
June 13, 2013/by Ian Kirk

Getting people talking: how to stimulate conversation about your brand

One of the best ways to get people investing in your products…
May 24, 2013/by Ian Kirk