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5 proven strategies to increase your email conversion rates

Email is still a great marketing channel. It consistently outperforms social media and online ads- generating impressive ROI, brand awareness and helps to grow customer loyalty. It’s easily segmented, flexible and allows a brand to reach…
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Making Meaning of B2C and B2B Marketing Automation

Marketing automation is a technology that helps businesses manage marketing campaigns across a variety of channels. Not only does it help businesses save time. Automating marketing processes also contributes to successful lead generation and…
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6 reasons why a marketing professional can improve online value

Sometimes it is hard for business owners to understand the value of utilising a marketing professional to assist them.  Today we are going to look at just one area of a company’s marketing communications.  We are going to look at the website…
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Why “Black Friday” may not be the best marketing promotion

The marketing promotion "Black Friday" has become a transatlantic marketing phenomenon.  But just because something gets a lot of hype, doesn’t necessarily mean it is right for your business.  In this article we take a look at the…
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Here are 4 tactics to go bigger at Amazon

Amazon, the retail giant, has surpassed all other ecommerce businesses to be the best in the US and around the world. As a seller, one would want to list their products on Amazon rather than anywhere else. But, how to launch big and…
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Marketing Techniques: How to Stick in the brain!

When you think of marketing techniques for your business, if you drill all the way down, all you are really looking for is more people to buy your stuff, or the same number of people to buy more of it (or both).  So how can you make that…