Tag Archive for: average customer values

Businessman falling into trap on parachute

How to avoid the top 5 marketing analysis mistakes

Marketing analysis is often an overlooked element in achieving marketing success.  It is ridiculous if you think about it.  The point of marketing is to generate a significant positive return from your investment, yet most companies don’t…
ROI sign and the abbreviation for return of investment in a bright room on a table

Why ROI is key to Marketing Strategy (and how to influence it)

In any sound marketing strategy all roads must lead to ROI (return on investment). Otherwise what is the point of it all?