https://opportunitymarketing.co.uk/wp-content/uploads/2020/04/Main-Image-Mistakes-Traps.jpg 644 966 Ian Kirk https://opportunitymarketing.co.uk/wp-content/uploads/2018/05/om-logo-web-1.png Ian Kirk2020-04-20 13:38:002020-04-08 15:03:27How to avoid the top 5 marketing analysis mistakes
Marketing analysis is often an overlooked element in achieving marketing success. It is ridiculous if you think about it. The point of marketing is to generate a significant positive return from your investment, yet most companies don’t…
https://opportunitymarketing.co.uk/wp-content/uploads/2019/05/ROI-Clock-e1560508768588.jpg 427 640 Ian Kirk https://opportunitymarketing.co.uk/wp-content/uploads/2018/05/om-logo-web-1.png Ian Kirk2019-05-15 14:01:562019-08-22 14:37:28Why ROI is key to Marketing Strategy (and how to influence it)
In any sound marketing strategy all roads must lead to ROI (return on investment). Otherwise what is the point of it all?