Posts

Marketing Strategies: The Ultimate Benefits of Positioning
Positioning
is one of the simplest marketing strategies to implement, and yet is one area
that is often not even properly considered.
This article takes a closer look at why you should carefully consider
how your brand is to be positioned…

Marketing Techniques: How to Stick in the brain!
When you think of marketing techniques for your business, if you drill all the way down, all you are really looking for is more people to buy your stuff, or the same number of people to buy more of it (or both). So how can you make that…

Being a PEST: from convenience to conscience marketing
So what is conscience marketing? Marketing, as a discipline, follows a very logical and structured process. If you have ever studied marketing at any level, you will be familiar with the 7 P’s, a SWOT Analysis and positioning matrices. …