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Graphic depicting email marketing campaign being sent

5 proven strategies to increase your email conversion rates

Email is still a great marketing channel. It consistently outperforms social media and online ads- generating impressive ROI, brand awareness and helps to grow customer loyalty. It’s easily segmented, flexible and allows a brand to reach…
ROI sign and the abbreviation for return of investment in a bright room on a table
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Why ROI is key to Marketing Strategy (and how to influence it)

In any sound marketing strategy all roads must lead to ROI (return on investment). Otherwise what is the point of it all?