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Graphic depicting different customer touch-points

How to leverage customer relationships for business growth

Research suggests that over 2 in 3 small businesses are not using any CRM system to manage their customer relationships.  Many preferring to record customer data on endless spreadsheets. Whilst Excel and other spreadsheet software have…
An Orange as a whole and divided into segments
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Customer Segmentation: The Gold Is In The Data

The phrase Customer segmentation gets “banded around” a lot. But do companies actually carry it out in reality, and if so, what are the benefits of adopting the practice? This article will cover the basics of customer segmentation for SME…