https://opportunitymarketing.co.uk/wp-content/uploads/2020/03/Customer_RelationshipsLR.jpg 834 1250 Fiona Ellingham https://opportunitymarketing.co.uk/wp-content/uploads/2018/05/om-logo-web-1.png Fiona Ellingham2020-03-13 13:28:272020-03-13 13:28:29How to leverage customer relationships for business growth
Research suggests that over 2 in 3 small businesses are not using any CRM system to manage their customer relationships. Many preferring to record customer data on endless spreadsheets. Whilst Excel and other spreadsheet software have…
https://opportunitymarketing.co.uk/wp-content/uploads/2020/03/Segmentation2020.jpg 1664 2496 Rachel Proctor https://opportunitymarketing.co.uk/wp-content/uploads/2018/05/om-logo-web-1.png Rachel Proctor2020-03-04 11:22:252020-03-04 11:22:27Customer Segmentation: The Gold Is In The Data
The phrase Customer segmentation gets “banded around” a lot. But do companies actually carry it out in reality, and if so, what are the benefits of adopting the practice? This article will cover the basics of customer segmentation for SME…
https://opportunitymarketing.co.uk/wp-content/uploads/2019/01/smile-close-up.jpg 638 954 Ian Kirk https://opportunitymarketing.co.uk/wp-content/uploads/2018/05/om-logo-web-1.png Ian Kirk2019-01-30 14:06:332019-08-22 15:01:58The Marketing Secret to Keeping Customers Smiling
I think I speak for the vast majority when I say that we all would like our customers to be happy customers. So, what makes a customer keep coming back? What makes a customer happy? What makes a customer smile?