Posts

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Top 5 Most Useful Things You Could Be Doing Right Now

OK, before we start, we want to just clarify this is a marketing blog. With this in mind, we want to just reiterate that these are the most useful things you could be doing right now from a marketing perspective for your business. Obviously,…
Graphic depicting different customer touch-points

How to leverage customer relationships for business growth

Research suggests that over 2 in 3 small businesses are not using any CRM system to manage their customer relationships.  Many preferring to record customer data on endless spreadsheets. Whilst Excel and other spreadsheet software have…
An Orange as a whole and divided into segments
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Customer Segmentation: The Gold Is In The Data

The phrase Customer segmentation gets “banded around” a lot. But do companies actually carry it out in reality, and if so, what are the benefits of adopting the practice? This article will cover the basics of customer segmentation for SME…
Many of the same people's heads in boxes. Uniformity, humanity, solitude
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Why personas are so important to customer centric marketing

Customer centric marketing is pivotal when creating a successful sales and marketing strategy.  When it comes to growing your business and improving your bottom line, nothing is more important than knowing what makes your customers and…
How New Technology is Reshaping Your Marketing Strategies LR Title
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How New Technology is Reshaping Your Marketing Strategies

Emerging technologies have altered marketing as we know it. Over the years, technology has played an intrinsic role in the development of marketing. As newer technologies enter the scene, marketers cannot help but push themselves to keep…
Black Friday Marketing Promotion graphic
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Why “Black Friday” may not be the best marketing promotion

The marketing promotion "Black Friday" has become a transatlantic marketing phenomenon.  But just because something gets a lot of hype, doesn’t necessarily mean it is right for your business.  In this article we take a look at the…
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The Big ‘Why’ in Marketing (and its importance)

Marketing is a huge discipline that spans more than just the marketing team and is often one of the most misunderstood activities in any business. Most people consider marketing to be the tip of the iceberg that is poking its head above…
Close up of a happy customer's smile
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The Marketing Secret to Keeping Customers Smiling

I think I speak for the vast majority when I say that we all would like our customers to be happy customers. So, what makes a customer keep coming back? What makes a customer happy? What makes a customer smile?
Explosion of colours and concepts within a customers head
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Why marketing communications need to get inside the customer’s mind

When is the last time you created any marketing communications for your business? It may have been a website, landing page, e-shot, social media post or a promotional campaign. The chances are it will have been in the last week or so. Now have…
chess game Great Britain and the European Union
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Should Brexit impact how you conduct your Marketing?

Barely a week goes by without someone enquiring about the impact of Brexit on the SME marketplace. It is quite difficult to work out exactly what impact Brexit is going to have on SMEs. But one thing is for sure, if the external environment…