Posts

How to leverage customer relationships for business growth
Research suggests that over 2 in 3 small businesses are not using any CRM system to manage their customer relationships. Many preferring to record customer data on endless spreadsheets.
Whilst Excel and other spreadsheet software
have…

Customer Segmentation: The Gold Is In The Data
The phrase Customer segmentation gets “banded around” a lot. But do companies actually carry it out in reality, and if so, what are the benefits of adopting the practice? This article will cover the basics of customer segmentation for SME…

Why personas are so important to customer centric marketing
Customer centric marketing is pivotal when creating a successful sales and marketing strategy. When it comes to growing your business and improving your bottom line, nothing is more important than knowing what makes your customers and…