Tag Archive for: market segmentation

Customer Segmentation: The Gold Is In The Data
The phrase Customer segmentation gets “banded around” a lot. But do companies actually carry it out in reality, and if so, what are the benefits of adopting the practice? This article will cover the basics of customer segmentation for SME…

How to Check Whether Your Marketing Messaging is Aligned
Is your marketing messaging aligned? Let’s face it, most business owners are specialists in their field. Unless they are running a marketing agency or consultancy, marketing is unlikely to be their specialism. So, is it any wonder that…