Posts

chess game Great Britain and the European Union
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Should Brexit impact how you conduct your Marketing?

Barely a week goes by without someone enquiring about the impact of Brexit on the SME marketplace. It is quite difficult to work out exactly what impact Brexit is going to have on SMEs. But one thing is for sure, if the external environment…
Speech bubble surrounded by wooden pencils
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How to Check Whether Your Marketing Messaging is Aligned

Let’s face it, most business owners are specialists in their field.  Unless they are running a marketing agency or consultancy, marketing is unlikely to be their specialism.  So, is it any wonder that business owners decide to either: …
Horror Movie Poster
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Blockbuster Collapse is a Marketing Horror Movie

When last week’s news came out that Blockbuster were launching a temporary pop-up version of their video rental store in East London to celebrate the release of Deadpool 2, we felt a collective shudder go through our bodies.  We still can’t…
Rows of Jam on a Market Stall
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If you want your prospects to buy more, offer less

It sounds counter-intuitive. Surely if you want people to buy more, you have to offer them more? Well actually, research has discovered that too much choice has the opposite effect. Have you ever gone to a restaurant and looked at the menu…
Alternative routes to market
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How to Evaluate the Best Route to Market

So, you have perfected your product or service and you have a created a value proposition to a very specific target market! Now all you have to do is sell it (which will require a route to market)! Sometimes so much passion and time is spent…
Customer listing to marketing messages

How well do you really know your customers?

When it comes to your customers, can you really say you understand everything about them – from what defines them as individuals from the general populous, to what makes them tick when choosing what to buy? This process of clearly outlining…
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How to avoid wasting marketing budget

The majority of SME businesses are very wary of spending money, which is completely understandable. Some of the more forward-thinking business owners realise that marketing is an investment and that, in order to grow, they need to invest. However,…
Cartoon of man going mad and pulling his hair out!

The Marketing Insanity Test

There is no doubt that one of the most commonly heard clichéd sayings surrounds the definition of “Insanity”. It is often credited to Albert Einstein, but like so many famous saying attributed to him, there is very little evidence to back…
Marketing's Golden Bullet Secret

Marketing’s “Golden Bullet” Secret

One of the questions that often gets asked of marketing companies is "what should I be doing?" or "what are the quick wins?".  In actual fact what most businesses are asking is what is the quick and easy way to invest my money to get a good…
Marketing's Chicken & Egg Dilemma
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The Answer to Marketing’s “Chicken and Egg” Dilemma

One of the world’s most famous questions…. ”which came first”.  Whichever way you look at it there is always an equally compelling counter argument, an alternative perspective.  However, within marketing the answer is much clearer…