Posts

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How to evaluate if your marketing strategy is still fit for purpose

Is your marketing strategy still fit for purpose? The world has changed significantly over the last 12 months. Some experts think this is an inevitable paradigm shift and things will never truly return to how they were pre-2020. But, whilst…
3D Compass pointing at Trusted Partner as opposed to supplier
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A guide on how to know which marketing companies to trust!

The marketplace is littered with a plethora of marketing companies.  Some are very niche by the sectors they serve. Some are very specialist in the services that they offer.  Many of them are more generalist marketing companies who…
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Why marketing campaigns and strategies are different yet essential for business growth

It would be stating the obvious, during our current times, that finding ways to grow a business is a challenge.  With restrictions and guidelines constantly changing, is there any point in businesses even trying to plan for the future?     As…
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How to effectively evaluate marketing ideas and spot a “dead duck”

Marketing ideas are plentiful.  Whether you are a business owner, a marketing professional, or simply a consumer, we all have those moments of inspiration when we come up with a killer marketing idea for a company or brand or new venture. …
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Why you need to know your marketing tactics for the next 90 days?

Do you have some clear marketing tactics for the next 90 days? If not, why not? The chances are if you don’t know what they are, then nothing will happen. In effect, you won’t be doing anything to proactively market your business. The net…
Steps to avoid marketing pitfalls
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How to write a marketing strategy in 14 steps

Today's topic is surely one of the most essential when thinking about marketing activities. It could be argued that "what should my marketing strategy include?" is the very first question to ask ourselves. If you checked my profile on Opportunity…
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How to avoid the top 5 marketing analysis mistakes

Marketing analysis is often an overlooked element in achieving marketing success.  It is ridiculous if you think about it.  The point of marketing is to generate a significant positive return from your investment, yet most companies don’t…
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How Artificial Intelligence Is Transforming Digital Marketing

Artificial Intelligence is gradually becoming an important part of our everyday lives. We’ve grown accustomed to talking to Alexa, Siri, Cortana or any other AI-powered digital assistant - we rely on them when we search for information and…
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How to Sell Digital Products Online 2020? – A Complete Guide

2020 is an era where eCommerce is ruling the market, and it continues to grow as we speak. The market now is full of eCommerce websites and mobile applications, each of them claiming a share from this multi-billion dollar pie. Selling digital…

What is “Strategic Marketing” and why is it so important?

Strategic marketing, or marketing strategy, is a term that you may hear quite a lot, but perhaps not quite understand it fully.  It is sometimes dismissed as only being of relevance to larger enterprises. But, in actual fact, strategic…