Posts

Marketing techniques: how to create a knock-out 60 second elevator pitch
We like to help businesses with a whole range of different marketing techniques. This article takes a close look at one of the oldest marketing techniques in history, and one which is never going to become outdated. Yes, your elevator…

How To Avoid A Marketing Strategy Plan Failure
Businesses can spend a lot of time, effort and money investing in a marketing strategy plan and yet sometimes, even though they have approached it in the right way, it can still sadly fail. This article takes a look at some of the most common…

How to avoid the top 5 marketing analysis mistakes
Marketing analysis is often an overlooked element in achieving marketing success. It is ridiculous if you think about it. The point of marketing is to generate a significant positive return from your investment, yet most companies don’t…

The in-house versus outsourcing marketing dilemma
Marketing takes a significant amount of time and resource
for any business to implement and to be done well it needs structure and the
right levels of support.
Every business is different. When it comes to the best route to take there are…

What is “Strategic Marketing” and why is it so important?
Strategic marketing, or marketing strategy, is a term that you may hear quite a lot, but perhaps not quite understand it fully. It is sometimes dismissed as only being of relevance to larger enterprises. But, in actual fact, strategic…

Why personas are so important to customer centric marketing
Customer centric marketing is pivotal when creating a successful sales and marketing strategy. When it comes to growing your business and improving your bottom line, nothing is more important than knowing what makes your customers and…

Marketing Strategies: The Ultimate Benefits of Positioning
Positioning
is one of the simplest marketing strategies to implement, and yet is one area
that is often not even properly considered.
This article takes a closer look at why you should carefully consider
how your brand is to be positioned…

How New Technology is Reshaping Your Marketing Strategies
Emerging
technologies have altered marketing as we know it. Over
the years, technology has played an intrinsic role in the development of
marketing. As newer technologies enter the scene, marketers cannot help but
push themselves to keep…

6 reasons why a marketing professional can improve online value
Sometimes it is hard for business owners to understand the value of utilising a marketing professional to assist them. Today we are going to look at just one area of a company’s marketing communications. We are going to look at the website…

Here are 4 tactics to go bigger at Amazon
Amazon, the retail giant, has surpassed all
other ecommerce businesses to be the best in the US and around the world.
As a seller, one would want to list their
products on Amazon rather than anywhere else.
But,
how to launch big and…