Tag Archive for: marketing consultant
Simplicity is the key to effective marketing
There are many elements that contribute to an effective marketing campaign, but one of the most overlooked elements is simplicity.
Simplicity can act like a secret marketing weapon in world overloaded with information and options.
There…
What your business can learn from New Year rituals!
First of all, let us take the chance to wish everybody a Happy New Year. We hope you had a good year over the last 12 months and that this next year proves to be even more successful. Which brings us nicely onto the topic of our first blog…
SME Marketing – What are your options?
Why is SME marketing so important? Well, SMEs are the lifeblood of the British economy. Without the entrepreneurial spirit of those starting their own business and inwardly investing in growth, the country would be in a bit of a…
How to identify the perfect time for a marketing consultation
What do you think of when you hear the word “marketing”? Do you think branding? Website? Social media?
It’s easy to focus on surface-level outputs – the stuff your customers see – but there’s much more to marketing than adverts…
How to evaluate if your marketing strategy is still fit for purpose
Is your marketing strategy still fit for purpose? The world has changed significantly over the last 12 months. Some experts think this is an inevitable paradigm shift and things will never truly return to how they were pre-2020. But, whilst…
A guide on how to know which marketing companies to trust!
The marketplace is littered with a plethora of marketing companies. Some are very niche by the sectors they serve. Some are very specialist in the services that they offer. Many of them are more generalist marketing companies who…
Marketing techniques: how to create a knock-out 60 second elevator pitch
We like to help businesses with a whole range of different marketing techniques. This article takes a close look at one of the oldest marketing techniques in history, and one which is never going to become outdated. Yes, your elevator…
How To Avoid A Marketing Strategy Plan Failure
Businesses can spend a lot of time, effort and money investing in a marketing strategy plan and yet sometimes, even though they have approached it in the right way, it can still sadly fail. This article takes a look at some of the most common…
How to avoid the top 5 marketing analysis mistakes
Marketing analysis is often an overlooked element in achieving marketing success. It is ridiculous if you think about it. The point of marketing is to generate a significant positive return from your investment, yet most companies…
The in-house versus outsourcing marketing dilemma
Marketing takes a significant amount of time and resource
for any business to implement and to be done well it needs structure and the
right levels of support.
Every business is different. When it comes to the best route to take there are…