Posts

Many of the same people's heads in boxes. Uniformity, humanity, solitude
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Why personas are so important to customer centric marketing

Customer centric marketing is pivotal when creating a successful sales and marketing strategy.  When it comes to growing your business and improving your bottom line, nothing is more important than knowing what makes your customers and…
Yellow ladybird located in space surrounded by a cluster of red ladybirds
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Marketing Strategies: The Ultimate Benefits of Positioning

Positioning is one of the simplest marketing strategies to implement, and yet is one area that is often not even properly considered.  This article takes a closer look at why you should carefully consider how your brand is to be positioned…
How New Technology is Reshaping Your Marketing Strategies LR Title
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How New Technology is Reshaping Your Marketing Strategies

Emerging technologies have altered marketing as we know it. Over the years, technology has played an intrinsic role in the development of marketing. As newer technologies enter the scene, marketers cannot help but push themselves to keep…
Graphic depicting value which we can be generated through online presence
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6 reasons why a marketing professional can improve online value

Sometimes it is hard for business owners to understand the value of utilising a marketing professional to assist them.  Today we are going to look at just one area of a company’s marketing communications.  We are going to look at the website…
Graphic showing button being pushed that is connected to the brain
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Marketing Techniques: How to Stick in the brain!

When you think of marketing techniques for your business, if you drill all the way down, all you are really looking for is more people to buy your stuff, or the same number of people to buy more of it (or both).  So how can you make that…
Key Process Stages
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Why are robust processes critical to marketing success?

Whatever anyone says, Marketing is merely a process.  It is not a dark art, and anyone pretending that there is a “secret marketing formula” for success, is talking cobblers.  Marketing is actually a very logical process. …
ROI sign and the abbreviation for return of investment in a bright room on a table
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Why ROI is key to Marketing Strategy (and how to influence it)

In any sound marketing strategy all roads must lead to ROI (return on investment). Otherwise what is the point of it all?
Marketing Audit

Why a marketing audit is such a powerful investment

So, first things first, what actually is a marketing audit?  Put simply it is a thorough review of everything that impacts upon the marketing of your business.  It usually comes as a surprise to most how many different elements of…
Feet on scales telling person to "go run"

What your business can learn from New Year rituals!

First of all, let us take the chance to wish everybody the warmest season’s greetings.  We hope you have a great year and that next year proves to be an even more successful 12 months.  Which brings us nicely onto the topic of our…
chess game Great Britain and the European Union
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Should Brexit impact how you conduct your Marketing?

Barely a week goes by without someone enquiring about the impact of Brexit on the SME marketplace. It is quite difficult to work out exactly what impact Brexit is going to have on SMEs. But one thing is for sure, if the external environment…