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Horror Movie Poster
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Blockbuster Collapse is a Marketing Horror Movie

When last week’s news came out that Blockbuster were launching a temporary pop-up version of their video rental store in East London to celebrate the release of Deadpool 2, we felt a collective shudder go through our bodies.  We still can’t…
Rows of Jam on a Market Stall
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If you want your prospects to buy more, offer less

It sounds counter-intuitive. Surely if you want people to buy more, you have to offer them more? Well actually, research has discovered that too much choice has the opposite effect. Have you ever gone to a restaurant and looked at the menu…
Cartoon of man going mad and pulling his hair out!

The Marketing Insanity Test

There is no doubt that one of the most commonly heard clichéd sayings surrounds the definition of “Insanity”. It is often credited to Albert Einstein, but like so many famous saying attributed to him, there is very little evidence to back…