Tag Archive for: Marketing KPIs
How to evaluate if your marketing strategy is still fit for purpose
Is your marketing strategy still fit for purpose? The world has changed significantly over the last 12 months. Some experts think this is an inevitable paradigm shift and things will never truly return to how they were pre-2020. But, whilst…
How do I know whether digital marketing is the right choice?
Doesn’t it feel that digital marketing has taken over the world? There are more niche digital marketing agencies around these days that plain old marketing agencies. The irony in it is that general marketing agencies are becoming “niche…
How to effectively evaluate marketing ideas and spot a “dead duck”
Marketing ideas are plentiful. Whether you are a business owner, a marketing professional, or simply a consumer, we all have those moments of inspiration when we come up with a killer marketing idea for a company or brand or new venture. …
How to avoid the top 5 marketing analysis mistakes
Marketing analysis is often an overlooked element in achieving marketing success. It is ridiculous if you think about it. The point of marketing is to generate a significant positive return from your investment, yet most companies…
What is “Strategic Marketing” and why is it so important?
Strategic marketing, or marketing strategy, is a term that you may hear quite a lot, but perhaps not quite understand it fully. It is sometimes dismissed as only being of relevance to larger enterprises. But, in actual fact, strategic…
5 Reasons Why a Marketing Plan is so Critical to Success
A Marketing Plan is one of the most important business tools for any company to utilise. If you are looking for funding to start up a business, a bank will want to understand your marketing plan. If you are looking for investment to take…
5 proven strategies to increase your email conversion rates
Email is still a great marketing channel. It consistently
outperforms social media and online ads- generating impressive ROI, brand
awareness and helps to grow customer loyalty. It’s easily segmented, flexible
and allows a brand to reach…
Why are robust processes critical to marketing success?
Whatever anyone says, Marketing is merely a process. It is not a dark art, and anyone pretending that there is a “secret marketing formula” for success, is talking cobblers. Marketing is actually a very logical process. …
Why ROI is key to Marketing Strategy (and how to influence it)
In any sound marketing strategy all roads must lead to ROI (return on investment). Otherwise what is the point of it all?
How to set a Marketing Budget
An overview of what to consider when setting your marketing budget to ensure that you get a positive return on investment.