Posts

How to Evaluate the Best Route to Market
So, you have perfected your product or service and you have a created a value proposition to a very specific target market! Now all you have to do is sell it (which will require a route to market)! Sometimes so much passion and time is spent…

How to avoid wasting marketing budget
The majority of SME businesses are very wary of spending money, which is completely understandable. Some of the more forward-thinking business owners realise that marketing is an investment and that, in order to grow, they need to invest. However,…

Marketing’s “Golden Bullet” Secret
One of the questions that often gets asked of marketing companies is "what should I be doing?" or "what are the quick wins?". In actual fact what most businesses are asking is what is the quick and easy way to invest my money to get a good…

5 ways marketing can improve the sales rollercoaster
Marketing and sales have always been put together as intertwined disciplines within business for many moons. Although they are very different, which is why we always recommend them having individual director representation, one cannot really…

Five Big Reasons Why You Need to Know Your Figures
When people hear the word “Marketing” they often think of all the creative outputs of marketing – TV advertising, big brands, websites, digital campaigns, glossy brochures and all that sexy stuff that oozes creativity.
You will often…

Avoiding the 5 Classic ROI Pitfalls
Marketing is an area of business that is widely misunderstood. If you ask 100 small business owners what “marketing” means to them, you will get a plethora of different answers that range from advertising, selling, branding, “make you…