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Marketing techniques: how to create a knock-out 60 second elevator pitch

We like to help businesses with a whole range of different marketing techniques.  This article takes a close look at one of the oldest marketing techniques in history, and one which is never going to become outdated.  Yes, your elevator…
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Why differentiation in marketing is more important than ever!

Differentiation has always been pivotal to creating successful marketing strategies.  If you refer back to any of our previous blogs, whether the subject is around positioning, customer behaviour, USPs or competition, differentiation always…

What is “Strategic Marketing” and why is it so important?

Strategic marketing, or marketing strategy, is a term that you may hear quite a lot, but perhaps not quite understand it fully.  It is sometimes dismissed as only being of relevance to larger enterprises. But, in actual fact, strategic…
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5 Reasons Why a Marketing Plan is so Critical to Success

A Marketing Plan is one of the most important business tools for any company to utilise.  If you are looking for funding to start up a business, a bank will want to understand your marketing plan.  If you are looking for investment…
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Why personas are so important to customer centric marketing

Customer centric marketing is pivotal when creating a successful sales and marketing strategy.  When it comes to growing your business and improving your bottom line, nothing is more important than knowing what makes your customers and…
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Marketing Techniques: How to Stick in the brain!

When you think of marketing techniques for your business, if you drill all the way down, all you are really looking for is more people to buy your stuff, or the same number of people to buy more of it (or both).  So how can you make that…
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Why marketing communications need to get inside the customer’s mind

When is the last time you created any marketing communications for your business? It may have been a website, landing page, e-shot, social media post or a promotional campaign. The chances are it will have been in the last week or so. Now have…
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How to Check Whether Your Marketing Messaging is Aligned

Is your marketing messaging aligned? Let’s face it, most business owners are specialists in their field.  Unless they are running a marketing agency or consultancy, marketing is unlikely to be their specialism.  So, is it any wonder that…